HYPER LOCAL SOCIAL FARMING by Cheryl Spangler by

1 of 14

Slide Notes

CHERYL SPANGLER, Co-Founder, Broker
FORBZ Real Estate Group
1940 Duke St suite 200 Alexandria, VA 22314

703.216.1491
Cheryl@CherylSpangler.com

www.BuyAlexandriaWaterfront.com
www.SellAlexandriaWaterfront.com
www.UniquePropertyQualifier.com
www.forbzgroup.com
www.sellmypetfriendlyhome.com

UNIQUE.PROPERTIES.MARKETED ~blog~

Cheryl Spangler is a mentor to agents around the world, speaks at conferences for INMAN Next locally and globally, or questions or more clarification on this topic or to invite Cheryl to speak, contact her at 703-216-1491 or email direct at cheryl@cherylspangler.com

"This is a brief overview, there is a more indepth training available that will show you how to gain market share in 24 months whether you live in the area or not, brand new agent or experienced agent, its all about the plan and being specific" ~ Cheryl

HYPER LOCAL SOCIAL FARMING by Cheryl Spangler

Published on Jan 25, 2016

There is RICHES in the NICHES Take a look inside the most valued training on Hyper Local Marketing both in Social Media and in Farming Postcards.

What does Hyper Local Mean: Relating to or focused on a very small geographical community, as a neighborhood. This could also include Hyper Local farming to people of a certain demographic, type of buyer/seller (i.e. a niche market defined by yourself that relates to who you are, who you resonate with or where you live or want to do business).

Hyper Local Social Farming: The combination of narrowing your marketing to online media in such a way that you master the area you are targeting quickly. The art of farming a physical zip code with more than just random mailings, but a strategic approach to bring massive results.

CHERYL SPANGLER, Co-Founder, Broker FORBZ Real Estate Group 1940 Duke St suite 200 Alexandria, VA 22314 703.216.1491 Cheryl@CherylSpangler.com

www.BuyAlexandriaWaterfront.com www.SellAlexandriaWaterfront.com www.UniquePropertyQualifier.com www.forbzgroup.com www.sellmypetfriendlyhome.com

UNIQUE.PROPERTIES.MARKETED ~blog~

Cheryl Spangler is a mentor to agents around the world, speaks at conferences for INMAN Next locally and globally, or questions or more clarification on this topic or to invite Cheryl to speak, contact her at 703-216-1491 or email direct at cheryl@cherylspangler.com

"This is a brief overview, there is a more indepth training available that will show you how to gain market share in 24 months whether you live in the area or not, brand new agent or experienced agent, its all about the plan and being specific" ~ Cheryl

View Outline

PRESENTATION OUTLINE

HYPER LOCAL

By: Cheryl Spangler

STAY RELEVANT

Decide on a NICHE
Write a PLAN
Be CONSISTENT
Get PERSONAL
Always FOLLOW UP

Which one are YOU?

STOP BEING JUST ANOTHER AGENT.

This is what you look like to the consumer, until you get to know yourself and therefore, get to know what it is you resonate with. Even in a very small town, where old school real estate rules, being specific to the consumer brings more business.

1. NICHE

Get Specific "Riches in the Niches"

**Exercise:** Make a list of everything you have experienced in life, all your challenges you have overcame, turning points you have been through. Now think about which area, zip code or type of person you will resonate with the most in order to live and breathe that NICHE. If you do not resonate with the type of buyer or seller or area you are servicing, it will come across in your marketing, blogging and posting and the consumer will feel it.

1. Know Who You are
2. Decide who you want to focus on
3. Resonate with those people/ location
4. Create materials that connect you to them
5. Get out face to face, online & offline
6. Win Clients, Referrals, Customers

NICHE (Who or Where?)

Geographic | Zipcode
Type of Buyer | Seller
Type of Home | Business
Sports | Career | Celeb

1. Know Who You are
2. Decide who you want to focus on
3. Resonate with those people/ location
4. Create materials that connect you to them
5. Get out face to face, online & offline
6. Win Clients, Referrals, Customers

Identify things about your Niche Zipcode or Person:
- Where are they geographically?
- How do they think?
- What do they believe?
- What keeps them up at night?
- Their fears?
- Worries?
- Concerns?
- What are their conversations around town?
- What schools do their kids go to?

NICHE (Marketing Message)
The more narrow the niche, the more SPECIFIC you can customize the bait to catch those fish.

EXAMPLE: (No Niche)
New Program Helps Buyers and Sellers Discover Potential Profits!

GENERALIST: Does not work in Real Estate

1. Know Who You are
2. Decide who you want to focus on
3. Resonate with those people/ location
4. Create materials that connect you to them
5. Get out face to face, online & offline
6. Win Clients, Referrals, Customers

EXAMPLE: (Target Niche)
New Program Helps ALEXANDRIA Teachers Discover Hidden Profits Buried In Their Home!

1. Know Who You are
2. Decide who you want to focus on
3. Resonate with those people/ location
4. Create materials that connect you to them
5. Get out face to face, online & offline
6. Win Clients, Referrals, Customers

Clearly identify your product or service, your business, and yourself as the specialist "for them".

Just make a visit to GNC: Vitamins for women. Vitamins for Men. Vitamins for Athletes. Vitamins for male athletes. Vitamins for female Athletes. Vitamins for seniors. Vitamins for active seniors. Vitamins for acive seniors with osteoporosis. Vitamins for pilots to promote vision and eye health. Vitamins for weight management. Vitamins for strong hair, skin and nails. Vitamins for joint and muscle support. Vitamins for stress management. Vitamins for blood sugar support. Vitamins for sleep support...and on and on.

2. PLAN

OFFLINE - ONLINE - SOCIAL

BUSINESS PLANNING:

OFFLINE:
1. Face to Face visits to neighborhood, Mailers to mailbox
2. Networking/Niche Groups, Meetups, Chamber, Community, Celeb/Political events, donate, volunteer.
3. Talk to more people - PERIOD

ONLINE:
1. Videos, Videos, Videos
2. Blog, E-Mail Blasts, Listings, Opens, Promotions
3. Reviews, Reviews, Reviews (Yelp, Google my bus)

SOCIAL: 25% Real Estate / 75% Local Info
1. FB Group of local Community / Neighborhood
2. Twitter focused on local community
3. LinkedIN ProFinder, Instagram local places,

10.

3. CONSISTENT

AUTOMATE YOUR BUSINESS

AUTOMATE YOUR BUSINESS AS MUCH AS POSSIBLE:

Automate: Backatyoumedia.com OR Pagemodo.com

Weekly: (activities that build your database)
1. Social network posts, contests, stories, local info
2. Events / Meet new people, add to database
3. Call, Email, Send Notecards to new people

Monthly: (activities that keep people engaged)
1. E-Mail blasts using storytelling, new listings, opens
2. Newsletter including valuable info, tips, local
3. Call clients, Notecards to clients

Yearly:
1. Client Appreciation Party
2. B-day/Anniversary Cards to clients, New CMA
3. Personal Visit to clients

...ALSO, be consistent with WHO YOU ARE ONLINE:
Twitter
Facebook personal, Facebook Business
LinkedIN
Active Rain
Blog Site
Website
Zillow/Realtor.com/Homes.com & others
Instagram
Pinterest
Slideshare
Haikudeck
Mobile app
Print
TV
Newspaper
Radio
Mailers
Yelp
Google My Business

11.

4. PERSONAL

CONNECT- RELATE - BE HUMAN

PEOPLE TO BUSINESS WITH THOSE THEY LIKE AND TRUST
**To be liked, you must do likeable things such as: Raising money, awareness, give back, charitable cause, it's the fastest, easiest way to become liked there is**

BE RELATABLE:
1. Give Back, find your passion for helping others
2. Sincerely partner with a non-profit organization
3. People trust philanthropists

RESONATE WITH CUSTOMERS:
1. Become a storyteller so customers engage/emotions
2. Videos tell a story of who you are, why use you?
3. Client before - met you - client after - what they felt!

GAIN TRUST OF CUSTOMERS/CLIENTS:
1. Have a lasting impact on people
2. It's OK to be unique, be real, be human
3. You have a personality USE IT! OWN IT!

12.

TRUST=Business

Find Your Passion for GIVING!

Start telling stories for potential customers and clients to know more about you. What do you do to help others, what have you done in your life or recently that gives back to the community. Maybe you buy backpacks and deliver to schools, maybe you utilize closeout school supply sales at walmart and target to buy it all up and deliver to underdeveloped schools, what are you doing to Help? start sharing this with the world. You can never OUT GIVE the UNIVERSE.

What Charity are you a part of? what Charity do you want to be a part of? Decide, affiliate with one that you are passionate about and begin running your business around that. Customers will relate, they will engage, they will trust.

13.

HYPER LOCAL

By: Cheryl Spangler

14.

5. FOLLOW UP

COMMUNICATE - REVIEWS - RESPOND

87% of Buyers want Realtors with Better Communication Skills
97% of Buyers want Responsiveness most from their Agent
**according to NAR 2015 Buyers and Sellers Report**

BEFORE:
1. Videos educating the customer, In person visits
2. Website capture, Email Drip Campaign
3. Call Monthly, Stay available, be textable

DURING:
1. Always give transaction next steps before they ask
2. Call Weekly same time for update
3. Email, Note cards during transaction, text

AFTER:
1. Call, Email, Make personal visit
2. Send gift 2 weeks - 2 months after
3. Setup Drip Campaign, annual CMA, Newsletter, Mailers

CHERYL SPANGLER

http://www.cherylspanglerteam.com

Slide Notes