Selling Your Home in a Competitive Market
Published on Dec 06, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
SALE AWAY
SELLING YOUR HOME: A PRESENTATION BY RANDY HILMAN
WHY KELLER WILLIAMS
- Largest Real Estate Brokerage in North America
- Fastest Growing Real Estate Company Worldwide
- Internet Marketing Leader
- 300-Plus Coastal/Lakes Region Agents
- Knowledge, Skill, Integrity
- Innovative Products and Services
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RANDY HILMAN
KELLER WILLIAM ASSOCIATE BROKER, GRI, CBR
But First...
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CAN WE TALK?
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MARKETING EXPERIENCE TEACHES:
- Your Home For Sale is a Product, Not a Dream
- It Has a Price
- It Requires Promotion
- It Has a Place of Sale
- Its Sale Involves People
Photo by Norma Desmond
YOUR HOME IS A PRODUCT
- Features/Benefits
- Styling
- Quality
- Appearance/Condition
- Accessories
Product refers to all of the features, advantages and benefits that buyers can enjoy with the purchase of your home. When marketing your product, you need to make an objective assessment of the key features and benefits that your customer will likely want and/or need.
YOUR HOME HAS A PRICE
NO AMOUNT OF MARKETING KNOW HOW WILL WILL OVERCOME AN ILL-CONCEIVED PRICE
IT REQUIRES PROMOTION
- In the Neighborhood
- Within The Trade (MLS)
- Internet Syndication
- Social Media
- Traditional Print Media
PLACE: WHERE HOMES ARE SOLD
- Street
- Neighborhood
- District
- Community
- In a Word, LOCATION
ITS SALE INVOLVES PEOPLE
- Executive Officer - You
- Operating Officer - Your Agent
- Sales Force - Cooperating Agents
- Customers - Potential Buyers
- Our Aim: Positive Customer Experiences
HOW DOES YOUR HOME STACK UP AGAINST SIMILAR
HOMES ON MARKET? I WILL SHOW YOU, STEP BY STEP
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COMPARATIVE MARKET ANALYSIS
GENERAL HOME SURVEY
CURB APPEAL
ONE CHANCE TO MAKE A FIRST IMPRESSION
COUCH APPEAL
ONE CHANCE TO PRESERVE THE FIRST IMPRESSION
WHAT'S INCLUDED IN THE PRICE?
Photo by ...love Maegan
Strive For the Appearance of Quality
MARKET FACTORS
- LOCATION
- COMPETITION
- TIMING
PLACE: WHERE HOMES ARE BOUGHT AND SOLD
- Street
- Neighborhood
- District
- Community
- Yes, location matters
