RICHARD SHERMAN

BACKGROUND

• Outspoken
• Very educated
• Crabtree
• NFC Championship game
• People doubted him

WHAT HAPPENED

THE DEVIANCE

• What he said and how he said it
• "Scared" the interviewer
• Over the top
• Intimidating

INFORMAL NORMS BROKEN

• Yelling
• Calling out names
• Talking "smack" nationally
• Bragging
• Hubris

WHY'D HE DO IT

• Leave it on the field
• Crabtree
• Going to the superbowl
• Best of the best
• Letting his point be known

THE RESPONSE

• Surprised
• Scared
• Disappointment
• Contrversal
• Embarrising

WHAT THE PUBLIC THOUGHT

SANCTIONS?

• Shame
• Racist tweets
• Negitive publicty
• Seen as a 'Thug' to the public

IMPACT

• Not a big impact was made
• Practice what you preach
• Wasnt a big story for long

HIS RESPONCE

Work Cited