PointPitch

Who Am I?

• From Denmark
• Journalist for 3 years
• Know the industry

Danish Market

Why the need?

How does it work?

• Provides a service for both journalists and publishers
• Profile - both journalists and publishers
• Journalists: experience, examples, concentration

Freelance Journalists

• Story or a pitch - fill in a form on the website
• Answer specific questions in the form

Publishers

• Need a specific story - use our platform
• Fill in form - public to all freelancers
• Ask us to find the right freelancer
• Responsible for parts or entire process

Linking freelance journalists with publsihers

• Advantage for both
• Journalists get job
• Publishers don't miss out on stories

Denmark

• 24.000 journalists
• 4300 registered as freelance journalists
• 7 big newspapers
• 250 smaller newspapers and magazines

Marketing

• Facebook and Twitter
• Only targeted at journalists
• Press release - journalisten.dk, mediawatch.dk

Revenue

• Several revenue streams
• Every time a freelancer sells a story
• Publishers find a freelancer on our platform
• Publishers ask us to be in charge of process
• Events - Danish journalism union, universities

Carinavallentin@live.dk
+1 (917) 860 9509

Investor

• Success abroad
• Storyhunter, Pitch Me, Contently, Ebyline

Costs

• Build beta version $ 5000

Costs

• Monthly expenses $ 17.000
• Incl. salary, office, travels, ads

Necessary earnings

• When journalists sell a pitch (min. $400) - 15 stories a month
• Publishers find freelancer on our platform - 9 stories a month
• In charge of process - 2 stories a month