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Hook Recap

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

HOOK RECAP

Photo by Beta-J
2.

WHAT IS THE HOOK?

  • It's what draws listeners into your ads.
  • It's what makes your ad stand-out
  • It's what makes your ad memorable
Photo by fazen
3.

HOOKS

  • Usually at the start of the ad
  • Not just a random noise
  • Must be relevant to client/offer
  • Comes in many forms.....
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4.

TYPES OF HOOK

  • Character
  • Story
  • Music
  • Sound-effects
  • And we're still discovering more
Photo by Elsie esq.
5.

UTV WRITERS USE HOOKS

IT'S BECOMING OUR POINT OF DIFFERENCE
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6.

LAST YEAR

DEVELOPED THE HOOK PRINCIPLE FURTHER
Photo by Miguel Virkkunen Carvalho

Dave Monk