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Campaign Analysis

Published on Nov 15, 2016

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1.

Campaign Analysis

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2.

First Describe Campaign

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3.

Untitled Slide

  • What is the overarching goal of the campaign
  • who is the sponsor
  • what is the channel of distribution
  • who is the target audience
  • General description of content
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4.

For Content

  • Provide detail on parts you want to analyze
  • Situate within broader campaign
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5.

Analysis

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6.

Theory Lit Review = Toolbox

  • Refer back to what your theories say a campaign should do
  • What did the campaign do well?
  • What could be improved? How would you improve it?
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Sol Hart