Copy of Facebook Essentials

Published on Feb 10, 2016

This is created for entry level Facebook for business users

PRESENTATION OUTLINE

Facebook Essentials

The business side of Facebook
Photo by niallkennedy

Facts and Stats

  • Created in 2004 by Mark Zuckerberg
  • Launched from a college dorm at Harvard University
  • Originally for college students only
  • 100,000 businesses had pages by 2007
  • Facebook IPO happened in 2012
  • Facebook Live 2016

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2009
Facebook Introduces "Like," enabling users to endorse other users' posts.

Photo by afagen

Facebook Today

  • Largest social network
  • 1.28 B active users
  • 25+M small businesses have Facebook Pages 
  • 76% users log in once a day
  • More than 78% FB American users are on mobile
Photo by dullhunk

Facebook allows your business to be available to people
on a trusted, popular platform, where they see “real”
people (their friends, family or colleagues) interacting with
you and your brand

Photo by dullhunk

Facebook Pages

  • Connect with your audience
  • Are discoverable
  • Share info and messages
  • Host conversations and engage your community
  • Are measurable 
  • Give your brand a voice

Facebook Pages

  • Connect with your audience
  • Are discoverable
  • Share info and messages
  • Host conversations and engage your community
  • Are measurable 
  • Give your brand a voice

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Facebook Page

an extension of your business

Facebook Page

an extension of your business

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Audience

Photo by Thomas Hawk

Build Audience

  • Current customers
  • Invite friends
  • Supporters
  • Share your page
  • Who is most likely to become a customer 

Quality over Quantity

matters when building community
Photo by @Doug88888

Facebook Content

  • Authentic
  • Consistent
  • Meaningful
  • Turn successful posts into promotions
  • Visual - Photo and Video
  • Storytelling

Reach more

through targeting 
Photo by gtmcknight

Create Targeted Ads

  • Interest ads
  • Workplace ads 
  • Partner ads
  • Custom audiences
  • Lookalike audiences

Measure

Find out what's working

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Optimize Your Page

Maintain Your Presence

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Post Regularly and Relevantly

Post 1x a day

A best practice
Photo by smbuckley23

Improve and Refine

Learn From others in your industry

  • Test new content
  • Review interactions 
  • Check Insights for fan demographics
Photo by Mark Brannan

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Lisa Buyer

Haiku Deck Pro User