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Published on Feb 10, 2016
This is created for entry level Facebook for business users
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PRESENTATION OUTLINE
1.
Facebook Essentials
The business side of Facebook
Photo by
niallkennedy
2.
Facts and Stats
Created in 2004 by Mark Zuckerberg
Launched from a college dorm at Harvard University
Originally for college students only
100,000 businesses had pages by 2007
Facebook IPO happened in 2012
Facebook Live 2016
3.
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4.
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5.
2009
Facebook Introduces "Like," enabling users to endorse other users' posts.
Photo by
afagen
6.
Facebook Today
Largest social network
1.28 B active users
25+M small businesses have Facebook Pages
76% users log in once a day
More than 78% FB American users are on mobile
Photo by
dullhunk
7.
Facebook allows your business to be available to people
on a trusted, popular platform, where they see “real”
people (their friends, family or colleagues) interacting with
you and your brand
Photo by
dullhunk
8.
Facebook Pages
Connect with your audience
Are discoverable
Share info and messages
Host conversations and engage your community
Are measurable
Give your brand a voice
9.
Facebook Pages
Connect with your audience
Are discoverable
Share info and messages
Host conversations and engage your community
Are measurable
Give your brand a voice
10.
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11.
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12.
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13.
Facebook Page
an extension of your business
14.
Facebook Page
an extension of your business
15.
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16.
Audience
Photo by
Thomas Hawk
17.
Build Audience
Current customers
Invite friends
Supporters
Share your page
Who is most likely to become a customer
18.
Quality over Quantity
matters when building community
Photo by
@Doug88888
19.
Facebook Content
Authentic
Consistent
Meaningful
Turn successful posts into promotions
Visual - Photo and Video
Storytelling
20.
Reach more
through targeting
Photo by
gtmcknight
21.
Create Targeted Ads
Interest ads
Workplace ads
Partner ads
Custom audiences
Lookalike audiences
Photo by
infocux Technologies
22.
Measure
Find out what's working
23.
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24.
Optimize Your Page
25.
Maintain Your Presence
26.
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27.
Post Regularly and Relevantly
28.
Post 1x a day
A best practice
Photo by
smbuckley23
29.
Improve and Refine
30.
Learn From others in your industry
Test new content
Review interactions
Check Insights for fan demographics
Photo by
Mark Brannan
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32.
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Lisa Buyer
Haiku Deck Pro User
thebuyergroup.com
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