Writing for Social Media

Overview

• Careers in social media
• Course review/discussion
• Open Q&A
• Final project Q&A
• Wrap Up

Careers in Social Media

Careers in Social Media

• Social Media Manager
• Community Manager
• Brand Manager
• Content Strategist
• Brand Ambassador
• Digital Communications
• Titles: Manager, Specialist, Analyst, Assistant, Associate, Coordinator

Essential Job Skills

• Strong writing and editing ability
• Demonstrated editorial judgement
• Understanding of KPIs and measurement
• Customer service skills
• Flexible and adaptable
• Creativity
• Organization

Tips for Success

• Keep learning
• Develop other related skills (e.g. design, coding, video, analytics)
• Grow your network
• Be flexible and adaptable

Finding a Job

• Search for positions
• Build a portfolio
• Internships & volunteerism

Do you feel you would consider a career in social media?

Course Review

Target Audiences

• Knowing your audience is the first step
• Audience analysis
• Align channels with audiences
• Mindfulness of equity, diversity, and inclusion

Strategy

• Auditing, monitoring, and listening
• SMART goal setting
• Be prepared to pivot
• Learn from failure

Tone, Style, and Opinion

• Brand identity
• Voice
• Creative briefs & style guides
• AP Style
• Editorial judgement

Style Guides & Social Policies

• Essential documentation
• Outline what things need to look, sound, and feel like
• Ensure consistency across the organization
• Prepare for crisis

Discussion Questions

• Do you feel like you know how to assess target audiences?
• Do you feel you know how to convey tone, style, and opinion in social media content?

Content Creation

• Creation vs. curation
• Storytelling techniques
• Storyboarding
• Free tools for videos, graphics, and more

Legal & Ethical Issues

• Copyright
• Terms of Service/Privacy
• Creative Commons
• Public Domain/Fair Use
• Censorship/content
• Editorial judgement

Discussion Questions

• Do you feel you understand AP style and how it's supposed to be use?
• Do you feel you understand some of the legal and ethical challenges of social media?

Responding to Feedback

• Know when to take it offline
• Respond to all feedback positive and negative
• Use customer service best practices
• Feedback is valuable

Engagement

• Community management
• Influencers
• Reputation management
• It all comes back to audiences
• Investing resources in the right channels

Discussion Questions

• Do you feel you know how to create effective written and visual content for social media?
• Do you feel you know how to address negative feedback on social media?
• Do you feel you understand how to build engagement on social media?

Measurement

• Understand key performance metrics
• Align measurements with goals
• Use built-in analytics tools
• Test and take notes!

What other insights did you take away from this class?

Open Q&A

Final Project Q&A

Thank you! Keep in touch!