PRESENTATION OUTLINE
Three Things to Consider Before Starting an Ice Cream Franchise
Ice cream is something that almost everyone can get behind. In fact, almost 90% of U.S. households eat ice cream. While this may help to ensure a vast potential market, it does not necessarily ensure a great ice cream franchise. Before purchasing an ice cream franchise, there are several important considerations that potential franchisees should take into account.
Topics of Discussion
- Expertise in the Industry
- Commitment to the Business
- Location of the Franchise
1. While prior experience is not required to start an ice cream franchise, expertise in the industry is very important. This differentiation can make the difference between a flourishing franchise and an unproductive one. Franchisees need not have spent years working up from employee to manager in the industry in order to obtain industry expertise. Dedication to learning best practices and procedures can help put franchisees on the fast track to becoming ice cream industry experts. Local ice cream franchisees can be a valuable resource for training and can help potential franchisees to formulate reasonable expectations for every facet of the business from set up to training to profit.
2. A potential franchisee must consider their commitment to the ice cream business in general and the store in particular before purchasing a franchise. Goals and lifestyle factors should also be taken into consideration when assessing a franchisee’s commitment to an ice cream franchise. A franchisee that is comfortable with the business hours and culture will have an easier time adjusting and staying committed to an ice cream franchise than a franchisee that must completely alter lifestyle habits to fit the needs of the business.
3. The location of the franchise is an important consideration for both customers and franchisers. To be a competitor in the ice cream world, an ice cream franchise must be in a location that is easily accessible to customers, and highly visible. Since most ice cream is consumed immediately, it is also important to make sure that the area is safe and large enough to allow customers to eat their ice cream.
If a franchise location is located miles away from the potential franchisee’s home, the potential franchisee must make a decision about whether moving closer would be feasible. Living far away from a franchise location can cause unnecessary stress as the franchisee must travel to the location daily. Living far away can also make it difficult for a franchisee to respond in a timely manner to emergency situations.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
