Copy of What is your digital footprint?
Using social media wisely to improve your professional profile.
Covers digital literacy, digital identity and employability.
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PRESENTATION OUTLINE
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Erik Qualman produces a 'socialnomics' video every year analysing trends in social media.
Socialnomics 2014:
https://www.youtube.com/watch?v=zxpa4dNVd3c (3:18)
Socialnomics 2015: https://www.youtube.com/watch?v=jottDMuLesU
Socialnomics 2014:
https://www.youtube.com/watch?v=zxpa4dNVd3c (3:18)
Socialnomics 2015: https://www.youtube.com/watch?v=jottDMuLesU
What is your digital footprint?
Using social media wisely to improve your professional profile.
What is your digital footprint? Using social media wisely to improve your professional profile.
A presentation created for humanities students at University of Southampton by Tamsyn Smith @TamsynMSmith
A presentation created for humanities students at University of Southampton by Tamsyn Smith @TamsynMSmith
Photo by justshootingmemories
Tamsyn Smith
Professional Specialist in Learning Design, ILIaD
Presented by Tamsyn Smith, Professional Specialist in Learning Design, Institute of Learning Innovation and Development (ILIaD).
@TamsynMSmith
https://iliad.soton.ac.uk/people/tamsyn-smith
@TamsynMSmith
https://iliad.soton.ac.uk/people/tamsyn-smith
Photo by kevin dooley
81% of employers regard digital skills to be an important requirement when employing people
(BCS - www.bcs.org/category/17854)
This information is from a recent BCS (Information Society) survey.
www.bcs.org/category/17854
You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
www.bcs.org/category/17854
You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
Photo by Cristóbal Cobo Romaní
Which social media are you familiar with?
How many accounts do you have?
http://namechk.com/
http://knowem.com/
Social media landscape 2014: http://www.fredcavazza.net/files/2014/05/social-media-landscape-2014.jpg
Youtube, vimeo, pinterest, Facebook, instagram, Google+, twitter, GarminConnect, Strava, mapmyrun/ride, walkjogrun, blogger, ebay, myspace, bebo, tumblr, photobucket, flickr, etsy, goodreads, slideshare, picasa, academia.edu, mendeley, quora, quibly, scoop.it, wordpress, blogger, about.me, justgiving, storify, soundcloud, etc etc
http://knowem.com/
Social media landscape 2014: http://www.fredcavazza.net/files/2014/05/social-media-landscape-2014.jpg
Youtube, vimeo, pinterest, Facebook, instagram, Google+, twitter, GarminConnect, Strava, mapmyrun/ride, walkjogrun, blogger, ebay, myspace, bebo, tumblr, photobucket, flickr, etsy, goodreads, slideshare, picasa, academia.edu, mendeley, quora, quibly, scoop.it, wordpress, blogger, about.me, justgiving, storify, soundcloud, etc etc
Photo by Sean MacEntee
Developing your online profiles
- Social media
- Networks
- Informal groups
Make sure that you are useful to others - pay it forward!
Use social media to develop networks as well as forming informal groups.
Use social media to develop networks as well as forming informal groups.
Photo by Ed Yourdon
about.me
http://about.me/tamsynsmith - a 'nameplate' site
An alternative would be setting up your own website.
Other alternatives include:
- flavors.me
An alternative would be setting up your own website.
Other alternatives include:
- flavors.me
Photo by Add rien
Blogging
A blog can be a great way of bringing your network together and can also double as a portfolio. There are many free options available including Blogger and Wordpress.
Photo by mkhmarketing
social media
Erik Qualman: "Live as though your mother is watching"
Be aware of your digital shadows - what other people have posted about you.
You can choose whether to keep your personal and professional identity separate. I have two Twitter accounts - everything that I tweet is public, however, I feel that people who are interested in my work as a Learning Designer are less likely to be interested in my personal life as a triathlete.
Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.
Be aware of your digital shadows - what other people have posted about you.
You can choose whether to keep your personal and professional identity separate. I have two Twitter accounts - everything that I tweet is public, however, I feel that people who are interested in my work as a Learning Designer are less likely to be interested in my personal life as a triathlete.
Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.
Photo by Intersection Consulting
Have you ever Googled yourself?
Video: https://www.youtube.com/watch?v=H3z56JBe5Jw
Use duckduckgo instead of google as it's not influenced by your previous searches.
Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts
www.google.com/settings/ads
Use duckduckgo instead of google as it's not influenced by your previous searches.
Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts
www.google.com/settings/ads
Photo by Whatsername?
digital dirt sticks
Orange "Digital dirt sticks": https://www.youtube.com/watch?v=JJfw3xt4emY (2:10)
Make sure that you review any old accounts and delete them as required.
Request to have anything inappropriate removed:
https://www.google.com/webmasters/tools/removals
For a longer video, watch 'Facing the consequences': https://www.youtube.com/watch?v=Ki9kD8ZDuAo (6:25)
http://www.leahtams.org/adh/weekly-post/digital-identities/
Make sure that you review any old accounts and delete them as required.
Request to have anything inappropriate removed:
https://www.google.com/webmasters/tools/removals
For a longer video, watch 'Facing the consequences': https://www.youtube.com/watch?v=Ki9kD8ZDuAo (6:25)
http://www.leahtams.org/adh/weekly-post/digital-identities/
Photo by kevin dooley
"The internet isn't written in pencil, Mark. It's written in ink."
"What happens in Vegas stays on Youtube" - Erik Qualman
"You don't get to 500 million friends without making a few enemies".
"The internet isn't written in pencil, Mark. It's written in ink." http://www.imdb.com/video/screenplay/vi2570033433
Tom Scott, "I know what you did five minutes ago": www.tomscott.com/five/
(5:30)
"You don't get to 500 million friends without making a few enemies".
"The internet isn't written in pencil, Mark. It's written in ink." http://www.imdb.com/video/screenplay/vi2570033433
Tom Scott, "I know what you did five minutes ago": www.tomscott.com/five/
(5:30)
Photo by niallkennedy
Once posted, always posted. Keep personal info personal.
There are many people who have posted content online unware of the repercussions that it can have on their career:
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."
How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...
Social media shaming: http://www.wired.com/2013/07/ap_argshaming/
http://www.newstatesman.com/culture/2015/03/digital-ducking-stool
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."
How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...
Social media shaming: http://www.wired.com/2013/07/ap_argshaming/
http://www.newstatesman.com/culture/2015/03/digital-ducking-stool
Photo by Key West Wedding Photography
Familiarise yourself with privacy settings
Take advantage of the option to see you account as others see it (where available) and make sure that you are not revealing too much about yourself.
Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.
https://ssd.eff.org/en/module/protecting-yourself-social-networks
Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.
https://ssd.eff.org/en/module/protecting-yourself-social-networks
Photo by doegox
Reppler
Reppler "analyzes your content to give you a feel for how others might perceive you."
After allowing Reppler to access your Facebook profile, they'll scan it and warn you of any pictures or written posts that might hurt your online image. If you have an embarrassing photo of you in your underwear or tend to go overboard on the obscene language in your status updates, then Reppler will catch it. The free service also highlights any of your public information that's better kept private, as well as rates the tone of your wall posts, breaking everything down into the following three categories:
My Impression: Reppler analyzes your content to give you a feel for how others might perceive you. For example, Reppler tells a user the tone of the language they use, whether it is positive, negative or neutral.
My Inappropriate Content: Reppler flags content in your social networking profile that might be considered inappropriate. For example, derogatory language, profanity, drug/alcohol-related comments are flagged.
My Security and Privacy: Reppler alerts you if you have any publicly-available personal information they have that should be made private to prevent hackers from getting into your accounts. Reppler also notifies you of any malicious links in your profile that could result in malware and phishing scams.
Read more: http://www.businessinsider.com/how-to-protect-your-facebook-reputation-with...
After allowing Reppler to access your Facebook profile, they'll scan it and warn you of any pictures or written posts that might hurt your online image. If you have an embarrassing photo of you in your underwear or tend to go overboard on the obscene language in your status updates, then Reppler will catch it. The free service also highlights any of your public information that's better kept private, as well as rates the tone of your wall posts, breaking everything down into the following three categories:
My Impression: Reppler analyzes your content to give you a feel for how others might perceive you. For example, Reppler tells a user the tone of the language they use, whether it is positive, negative or neutral.
My Inappropriate Content: Reppler flags content in your social networking profile that might be considered inappropriate. For example, derogatory language, profanity, drug/alcohol-related comments are flagged.
My Security and Privacy: Reppler alerts you if you have any publicly-available personal information they have that should be made private to prevent hackers from getting into your accounts. Reppler also notifies you of any malicious links in your profile that could result in malware and phishing scams.
Read more: http://www.businessinsider.com/how-to-protect-your-facebook-reputation-with...
Klout
https://klout.com/#/tamsynsmith
https://klout.com
"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "
I would argue that it's more about your POTENTIAL for influence.
"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."
https://klout.com
"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "
I would argue that it's more about your POTENTIAL for influence.
"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."
Photo by Thomas Hawk
Safety and security
http://www.takethislollipop.com/
http://www.takethislollipop.com/
If someone had criminal intentions, how much information could they gather about you?
If someone had criminal intentions, how much information could they gather about you?
Photo by Pandora's Perspective
Not all friends are equal
Make sure that you take advantage of the different levels of access to your information that most social networks offer.
Facebook: friends and acquaintances
Google+: use different circles
Facebook: friends and acquaintances
Google+: use different circles
Photo by Hamed Saber
Keep your anti-
virus up to date
Think of how embarrassing it would be if you were to email a potential employer spam
Photo by IntelFreePress
Use long and strong passwords...
...and don't use the same one for everything!
It is your responsibility to keep your data secure.
http://windows.microsoft.com/en-gb/windows-vista/tips-for-creating-a-strong...
http://windows.microsoft.com/en-gb/windows-vista/tips-for-creating-a-strong...
Photo by jasonpearce
Don't trust links if you're not sure of their origin
Don't trust links if you're not sure of their origin
Photo by arbyreed
If someone posts something that makes you feel uncomfortable, do something about it
Untag yourself from embarassing photos or ask for them to be removed. Check what is posted on your wall.
Photo by rburtzel
Data collection
Ghostery
Ethics of data collection
Ghostery is a free privacy-related extension that is avialable for most browsers (Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Apple Safari).
It enables its users to easily detect and control web bugs, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits.
Ghostery is a free privacy-related extension that is avialable for most browsers (Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Apple Safari).
It enables its users to easily detect and control web bugs, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits.
Photo by masondan
Where now?
- Engage with social media
- Add 'value'
- Be creative and useful
- Take the time to manage your content
When you've created something great, share it online, adding a Creative Commons licence. Get involved in discussions as well as asking questions. Share interesting content that others have posted... and add your own comments.
https://creativecommons.org/licenses/
https://creativecommons.org/licenses/
Photo by the tartanpodcast
Professional social networks
- Curation: Scoop.it, Pinterest, Pearltrees; storify
- Analysis: Blogger, Wordpress,
- Creation: Slideshare, YouTube
- Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Curation: Scoop.it, Pinterest, Pearltrees; storify
Analysis: Blogger, Wordpress,
Creation: Slideshare, YouTube
Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Analysis: Blogger, Wordpress,
Creation: Slideshare, YouTube
Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Photo by michael.heiss
LinkedIn: the startup of you by Reid Hoffman and Ben Casnocha
LinkedIn - the start up of you by Reid Hoffman and Ben Casnocha
http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary
To get work experience, people might want to try iipen: https://riipen.com/about
http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary
To get work experience, people might want to try iipen: https://riipen.com/about
Photo by See-ming Lee 李思明 SML
Where to start
- Name
- Professional picture
- Summary
- Connect
Name - made it stand out and edit your profile URL
Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).
Summary - what makes you stand out from your classmates
Connect - make sure that you get in touch with people who may be able to help with your career
Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).
Summary - what makes you stand out from your classmates
Connect - make sure that you get in touch with people who may be able to help with your career
Photo by natellev
9 minutes
https://www.youtube.com/watch?v=NTBkSwobbac
(2:21)
The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.
Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!
Contact people personally to ask for recommendations. My biggest bug-bear is impersonal requests – it’s the rudest thing going! You’re asking me to give you my time and attention to write something for you but you can’t be bothered to personalise the message? That goes straight to the delete bin.
When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.
- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
(2:21)
The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.
Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!
Contact people personally to ask for recommendations. My biggest bug-bear is impersonal requests – it’s the rudest thing going! You’re asking me to give you my time and attention to write something for you but you can’t be bothered to personalise the message? That goes straight to the delete bin.
When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.
- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
Photo by DanBrady
Netiquette
- Connect with people you know
- Be professional
- Use groups to ask questions
- Use it for research
LinkedIn may be a more appropriate way to network with academic staff from UoS and people you have met on placements/internships.
Follow companies where you would like to work.
Follow companies where you would like to work.
Photo by Tanja FÖHR
Final thoughts
Photo by victor_nuno
Tips
- Guard your reputation
- Use introductions carefully
- Keep your profile up to date
- Link with University of Southampton
- Don't lie
Photo by photosteve101
What footprints are you going to leave in the sand?
https://youtu.be/0xVwpB-j-OM (1:53)
This short video by Erik Qualman makes learners consider what their impact will be and what tangible artefacts will be left behind. #digitalstamp
My Life Stamp
As a youth with little a plan,
My dad oft asked,
“What footprints are you going to leave in the sand?”
It meant little then,
But with time,
This became a motivating line.
If up to me,
What will be,
My ultimate legacy?
A legacy for me,
It would seem,
A far off, lofty dream.
After all, who am I?
I’m just average,
Somewhat shy.
Then I realized something you see,
It is up to me,
My ultimate legacy.
Social media, search,
Mobile, and more,
Leave digital footprints on the floor.
Digital shadows,
If you will,
Following all that I fulfill.
My grandchildren and great grandchildren,
What will they see and think of me?
What is my digital legacy?
Will they see that I pursued my dream,
Or that I settled,
For something in-between?
That I lived a life doing things l loved,
Or one filled with,
Should of, could of?
Digital footprints remain for all time,
So I can’t commit,
The ultimate crime.
What is that crime, you say?
It is, of course,
Not seizing the day.
Yes, before I die,
I’d rather fail,
Than not even try,
I will reach for the sky,
Laugh,
And cry.
I’ll cry from joy not sorrow,
Because I lived for today
And planned for tomorrow.
My legacy,
You see,
Is truly up to me.
That’s my view,
But, now I ask,
What will you do?
To watch Erik Qualman's TEDX talk, visit: https://www.youtube.com/watch?v=cH4HOLwm0X0
This short video by Erik Qualman makes learners consider what their impact will be and what tangible artefacts will be left behind. #digitalstamp
My Life Stamp
As a youth with little a plan,
My dad oft asked,
“What footprints are you going to leave in the sand?”
It meant little then,
But with time,
This became a motivating line.
If up to me,
What will be,
My ultimate legacy?
A legacy for me,
It would seem,
A far off, lofty dream.
After all, who am I?
I’m just average,
Somewhat shy.
Then I realized something you see,
It is up to me,
My ultimate legacy.
Social media, search,
Mobile, and more,
Leave digital footprints on the floor.
Digital shadows,
If you will,
Following all that I fulfill.
My grandchildren and great grandchildren,
What will they see and think of me?
What is my digital legacy?
Will they see that I pursued my dream,
Or that I settled,
For something in-between?
That I lived a life doing things l loved,
Or one filled with,
Should of, could of?
Digital footprints remain for all time,
So I can’t commit,
The ultimate crime.
What is that crime, you say?
It is, of course,
Not seizing the day.
Yes, before I die,
I’d rather fail,
Than not even try,
I will reach for the sky,
Laugh,
And cry.
I’ll cry from joy not sorrow,
Because I lived for today
And planned for tomorrow.
My legacy,
You see,
Is truly up to me.
That’s my view,
But, now I ask,
What will you do?
To watch Erik Qualman's TEDX talk, visit: https://www.youtube.com/watch?v=cH4HOLwm0X0
Tamsyn Smith
@tamsynmsmith t.m.smith@soton.ac.uk
Thanks to Fiona Harvey for her ideas upon which this presentation was based.
Photo by ajsadeh
