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Beyond Facebook & Twitter Social Options For Your Business

Published on Nov 22, 2015

Navigating the world of social media and online marketing can be overwhelming. Learn what platforms may make sense for your business and key examples and case studies. From Pinterest to Instagram and Youtube to Linkedin, we will look at some of the most valuable social media tools for your business.

Beth is President & Founder of Chatterkick, the little company with big ideas. Chatterkick is a digital marketing and social media agency that started from a love for technology and the social space.

Find out more at www.chatterkick.com

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

WHAT'S NEXT?

EXPAND YOUR EFFORTS ON SOCIAL MEDIA
Photo by the tartanpodcast
2.

TODAY

  • Going beyond Facebook
  • Twitter and business
  • Pinterest
  • Instagram
  • LinkedIn
3.

FACEBOOK

  • Large user base
  • High local saturation
  • Low organic reach
  • Pay to play platform
4.

TWITTER

  • Fast moving
  • Young local demo
  • High staff need
  • Limited shelf life
  • Highly effective targeting
5.

HOW TO DECIDE

  • Industry
  • Audience
  • Time
  • Money
  • Expertise
6.

KNOW YOUR AUDIENCE

Photo by Haags Uitburo
7.

KNOW YOUR AUDIENCE

  • Identify your target market
  • Set your stereotype
  • Audience interests
  • Rely on how you behave
8.

FIND THE WATERCOOLERS

  • Industry newsletters
  • Social saturation
  • Demographic
9.

DETERMINE TIME RESOURCE

  • Faster moving=more time
  • Technical expertise
  • Advertising needed
10.

SOCIAL IS NOT FREE

  • Financial resources
  • Identify gaps
  • Staff resources
  • Low ad budget : pick the right platform
11.

ACCESS TO EXPERTISE

  • Staff audit
  • Technical ability
  • Be better rather than bigger
12.

PINTEREST

DISCOVERY MODE
Photo by mkhmarketing
13.

WHEN TO USE

  • Female demographic
  • Ease of use
  • Grow a loyal following
14.

NOT ALL ABOUT YOU

  • Be helpful
  • Useful
  • Inspiring
  • Engaging
15.

PINTEREST

  • Drives more referral traffic than Twitter, LinkedIn, reddit combined
  • People who use Pinterest spend $140-$180 more
  • Extremely accessible (mobile, desktop)
  • 75% of people use it on a mobile device
  • Pinterest boards rank high on search terms
16.

IMAGE STRATEGY

  • That is so cool
  • How can I
  • Someday
  • I just love
17.

ACCOUNT PROFILE

  • Description includes keywords
  • Think of Pinterest as a search engine
  • All boards are full, engaging photos
18.

LINKEDIN

THE BUSINESS EXPERT
Photo by nan palmero
19.

WHEN TO USE

  • Business to business
  • Networking
  • Low time commitment
  • Jobs and culture
20.

TIPS

  • Join groups
  • Full and complete profile
  • Interact and respond
21.

INSTAGRAM

VISUAL STORYTELLING
Photo by DeeAshley
22.

INSTAGRAM

  • Great platform for timely content
  • Not as much noise
  • Invite users to window shop
  • Take followers behind the scenes
  • Make business more personable
23.

EXPECTATIONS

IN LINE WITH INDUSTRY
Photo by John-Morgan
24.

INSTAGRAM

  • Mobile users/admin
  • Good images
  • Quality content
25.

QUESTIONS?

BETH@CHATTERKICK.COM
Photo by mikerolls

Beth Trejo

www.chatterkick.com