Social Media Strategy

Audit

• Your brand channels
• Traffic
• Competitors
• Customer/Audience Demo

Objectives

• What are you trying to achieve?
• Engagement?
• Increase Visits?
• More Visuals?

Key Performance Indicators

• KPI Examples
• Followers Per Week
• Visits per month
• Shares and Comments

Key Messages

• Love your self not your selfie
• Reclaim your privacy

Persona

Voice

Tools

Strategies/Tools

• Paid/Earned/Owned
• Approved Tools
• Subscriptions

Responsibilities

SM Policy

Measurement

Reporting

Rinse/Wash/Repeat

Always Evolving

Now you try it!