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Slide Notes

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Copy of SEO for Blog POSTS

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PRESENTATION OUTLINE

SEO for blog posts

how to make your posts stand out

2 million+

blog posts published each day
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OPTIMIZING

Helps your posts stand out
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What are users searching for?

How can I help them find it on my site?
SEO not about gaming the system (keyword stuffing, etc),

It's about taking extra time to find out....

If there is a need and you can answer it - great!

KEYWORDS

focus content around major themes
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start with research

  • Google Trends
  • Google Keyword Planner
  • SEM Rush
  • Uber Suggest
Start by indetifying your topic -

There are 2 ways to go about this --

Start with what people are already talking about (Google Suggest, Google Trends)

Start with a topic on mind and find out how people are searching for it and talking about it

You should be choosing keywords based on high search voolume and low competition
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focus your keywords

  • High Search Volume
  • Low Competition
  • Longtail is best
  • Focus on 1-2 max
Once you have a list of keywords in
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TAGS

HELP USERS and search engines content 

Title Tag

  • "The What"
  • Grab User's attention
  • 70 Char or Less
  • Contain Keywords
a) Title
The title of your blog post should include your keyword, but just be sure to keep your long-tail keyword under 70 characters. The title of your post will be a search engine and reader's first step in determining the relevancy of your content, so including a keyword here is vital.
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meta description

  • "The Why"
  • 165 char or less
  • Call to Action
To review, your meta description is the additional text that appears on your search results that lets you know what the link is about. The meta description is also important because it give readers information they need to decide whether or not your content is what they're looking for.

WHY SHOULD I READ YOUR POST?!
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IMAGES

  • Include Alt Tags
  • Keep them small (>100k)
  • Interesting and high-quality
  • Use image desc. fields in CMS
Search Engines look for images with alt text. You see alt text when you hover over an image.

You can figure out an image's alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is "related-search." Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.

HEADLINE (POST TITLE)

  • How-to and list type post titles get much higher CTRs
  • Use Co-Schedule Headline Analyzer to grade your headline
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BODY COPY

  • Use keywords naturally
  • Offer unique point of view
  • Guide users down the page
b) Body
You should mention your keyword at a normal pace throughout your post -- that means you should include your keywords, but only in a natural, reader-friendly way. Search engines penalize any post they believe is using keyword mentions as a way to rank for a particular keyword, so this requires close attention in the writing process.
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LINKS

Make em count 

INTERNAL Links

  • Link to other relevant posts and pages
  • Open links in same tab
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External LINKS

  • Link to related resources
  • Open in a browser tab
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DISTRUBUTE

get more eyes on your post!
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Where to share

  • Social
  • E-Mail Signature
  • LinkedIn
  • Your personal blog
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GO FOURTH & BLOG

Happy optimizing
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