Apple Analysis

Agenda

• Executive Summary
• Current Issue Analysis
• Recommendations
• Forecast
• Summary

Executive Summary

• Position - Top producer of smartphones, accessories and software.
• Current Issue - Production shortages + competition
• Recommendation - Production expansion + competitive pricing
• Forecast - Promising sales and growth as production/products diversify

Current Issue Analysis

• Regulation
• Market
• Manufacturing shortages

Competition

• As of Sepetember 2019, Android has held 44.23% of the market while Apple has retained 55.55%

Competition

• Low Cost Competitors
• Chinese Market
• Changing Sentiment

Recommendations

• Expand Manufacturing
• Wary of Competitors
• Reduce reliance on China

Forecast

Conclusion

• Challenges
• Recommendations
• Position for the future

References

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