Toxicologist Study 1 by Sol Hart

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Slide Notes

Toxicologist Study 1

Published on Sep 19, 2016

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PRESENTATION OUTLINE

Toxicologist Study 1

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Survey of British Toxicological Society

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Asked about Perceived Risk and Benefits

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Inverse Relationship

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Mediated By Affect

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+ Risk Perception -->
+ Negative Affect ->
- Perceived Benefit

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Toxicologist Study 2

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Make Quick Rating on affect scale
(good-bad)
for chemical items (benzene)

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Asked to Judge Risk of Very Small Exposure
(1/100th level of cause for concern)

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Rational Response: Uniformly Low Risk Judgment

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Actual Response: Strong Relationship between Affect and Perceived Risk

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Chemicals with higher "good" ratings seen as less risky

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Almost Everyone Showed this Negative Correlation

Median Correlation -.50

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Results from first study linked to second

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Trait Characteristics in Use of Affect

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Sol Hart