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1. Revisit Your Conference Business Model
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Published on Mar 24, 2016
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PRESENTATION OUTLINE
1.
KAB 2016 Annual
Conference Observations
Photo by
U. S. Fish and Wildlife Service - Northeast Region
2.
1. Revisit Your Conference Business Model
Photo by
John-Morgan
3.
How does a business make money?
Photo by
c_ambler
4.
Repeat customers
Photo by
c_ambler
5.
Business Model
Loyalty of 50% or more repeat attendance for two out of three years
Photo by
Leo Reynolds
6.
Business Model
Individuals
Organizations
Photo by
Leo Reynolds
7.
Business Model
Which organizations are bringing the most attendees/spending the most money
Photo by
401(K) 2013
8.
Business Model
Looking at the past three years of data
Photo by
401(K) 2013
9.
Business Model
Who do we currently own?
Who do we need to protect?
Who do we need to grow?
Photo by
401(K) 2013
10.
Business Model
Plan advanced topics. When advanced, attracts veterans. Veterans attract newbies.
Photo by
401(K) 2013
11.
2.Who owns the conference experience?
Photo by
Joybot
12.
2.Which staff member is the lead on making sure that decisions are made in the best interest of the attendee?
Photo by
eltpics
13.
Conference Decisions
Made in silos
Logistics, departments
Photo by
eirikref
14.
Organization uses the conference to push their agenda instead of what's in the best interest of attendee.
Photo by
Thristian
15.
Results in a piecemeal approach, disconnected for attende
Photo by
cogdogblog
16.
3. Design a unique conference experience.
Photo by
m-s-y
17.
Design Conference Experience
Plan with the end in mind.
What do you want attendee to experience, feel, see, do, hear?
Photo by
m-s-y
18.
4. Plan holistically, not departmentally.
Photo by
JohannesLundberg
19.
Holistically Plan
Think of art museum curator
Photo by
amira_a
20.
Holistically Plan
Think of art museum curator
What is the story arc we want to create?
Photo by
amira_a
21.
Holistically Plan
Think of art museum curator
What is the story arc we want to create?
Consider which topic next to what topic?
Photo by
amira_a
22.
Holistically Plan
Think of art museum curator
What about our adult white space?
What topics do we need to showcase?
Photo by
amira_a
23.
Holistically Plan
Integrated/threaded topics
Integrated/threaded with entire set of KAB customer touchpoints
Photo by
amira_a
24.
5. Different Trumps Same - Move away from 30 year legacy conference program
Photo by
VOiDTEK
25.
6. Decision Filter: Is This In Best Interest Of Attendee?
Photo by
aslakr
26.
7. Focus On People
Not Stuff
Photo by
seanmcgrath
27.
Focus On People
Marketing materials should have pics of people like attendee
Photo by
Chris Smith/Out of Chicago
28.
Focus On People
Marketing materials should have pics of people like attendee
Opening montage was all of landscape, not one picture of a person
Photo by
Chris Smith/Out of Chicago
29.
8. Use content marketing strategies
Photo by
kenteegardin
30.
Content Marketing
Currently using promotional only
Content marketing provides helpful information not sales
Photo by
Claudio.Ar
31.
Attendee experience needs to move from informational to transformational
Photo by
david.nikonvscanon
32.
9. Better data collection
Photo by
ckhamken
33.
10. Create A Culture Of Radical Hospitality
Photo by
Rameshng
34.
Radical Hospitality
Welcoming, inclusive
All hands on deck--not running around doing departmental work
Photo by
Rameshng
35.
This is KAB's flagship gathering and should be a unique, amazing experience.
Photo by
Hamed Saber
36.
11. Ask all staff to become better anthropologist.
Photo by
CIMMYT
37.
Anthropologist
Observe attendees behavior, not speakers.
Take notes.
Ask people why they did certain things.
Photo by
CIMMYT
38.
12. Attend conferences outside of government, waste, environment, recycling.
Photo by
katerha
Jeff Hurt
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