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Mult. Consumers

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PRESENTATION OUTLINE

1.

THE CONSUMER JOURNEY

  • They enter your zone.
  • Exploring product.
  • Ready to try on.
  • Ready to purchase.
2.

YOUR SUPPORT THROUGH THE JOURNEY

  • Greet and remember.
  • Recommend and share product benefits.
  • Perform fitting or take them to the fitting room.
  • Reinforce decision, gain commitment to buy and build an ongoing relationship.
3.

COMMUNICATION

  • Acknowledge.
  • Use breakaway statements.
  • Check in with them.
4.

RE-ENGAGING

  • Use cues to know when to return to a consumer.
  • Remember what you learned from them.
  • Thank them for their patience.

David Kazaya