The company was founded in 1996. The first store was on Motcomb street in London. Then two years later it moved to the US, two stores in New York and one in Beverly Hills. Now the company has went global across the world.
Some places that the company is located are Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo.
Sandra choi ( Jimmy Choo's niece ) had a secondary school education and had greatly appreciation for fashion design. So she joined her uncle creating the company.