If you're looking to scale your real estate efforts and attract new business and deals in your sleep but...

xxxx

and....

and...

But you know that if you could just duplicate yourself to reach out to more and more people, your pipeline could be robust and you can then take the pick of the litter..

Through thought leadership, you'll be able to...

xxx

and...

and...

I believe that if you want to achieve massive levels of success quickly as a real estate (or really any entrepreneurial endeavor in general), having an online presence as a thought leader is a MUST.

Essentially, a thought leadership platform offers unique information, insights and ideas that will position the owner of the platform as a credible and recognized expert in a specific business niche.



Personally, I have and continue to greatly benefit from creating a thought leadership platform. It allows me to build new friendships and business relationships and maintain existing ones.

It allows me to stay top of mind of real estate entrepreneurs because I am constantly providing valuable, free information. And it essentially has allowed me to continuously network with people on a global level – even while I am asleep.

Years ago, my initial idea for my thought leadership platform was a social network similar to bigger pockets but for cash flow investors and more likely multifamily investors. The reason that I didn't follow through with the idea was speed to market and also looking back, I think I made the better decision. My point is that your thought leadership platform can be whatever it is that you want. Do not limit yourself to the thing I just listed.

You can even do multiple.

The key to determining which thought leadership option to initially pursue is simple: ask yourself, “What would I enjoy doing?”



For example, if you enjoy writing, start a blog. If you enjoy speaking, but are camera shy, start a podcast. If you enjoy speaking and are good on camera, start a YouTube channel.

First is consistency. Once you’ve established a posting frequency, whether it’s daily, weekly, biweekly, monthly, etc., make a conscious commitment to stick to it. This will be difficult at first because the only people who will follow your platform are your family and friends – and maybe your dog. Don’t expect to see a massive uptick in followers for at least 6 months, and likely even longer.



Next, to increase your chances of reaching your target audience, tap into a large, built-in audience. For example, if you start a podcast, make sure you’re posting to iTunes, Libsyn, SoundCloud, etc. to leverage their existing listenership. Or if you create a real estate blog, post to social media and BiggerPockets.



Finally, Tony Robbins says, “Success leaves clues.” Someone out there has already accomplished what you are also trying to do. So, go out, find established thought leaders, extract out their best practices and apply those to your platform.