While many indie developers rely on App Store Optimization for user acquisition, serious app developers market apps outside app stores. What they lack are analytics tools to measure marketing performance. This includes mobile advertising, web advertising, PR, social marketing, email marketing, etc.
Tapstream's conversion tracking attributes app activations to marketing channels and websites that drove them, and follows user engagement within the app to paint an accurate customer lifetime value picture.
Tapstream's Shortlinks are unique campaign links: they redirect users to the correct app store, and let you split-test different treatments and ad networks to maximize ROI.
Define arbitrary app events to measure. If you had a photo sharing app, you can measure the app's activation, first photo taken and first photo shared - and tie all that back to the user acquisition channel.
Push or pull your data from Tapstream. Tapstream supports industry-standard postbacks, and has a full suite of RESTful APIs that make CRM integration easy. Tapstream's customers use these APIs to power social sharing, affiliate networks, and more.
The top mobile app ad networks support Tapstream. Turn campaigns on and off, without ever adding an ad network SDK - Tapstream does all the tracking for them.
Tapstream tracks the effectiveness of organic channels like cross promotions, social campaigns, and user-to-user viral activity. And everything is attributable all the way back to the original source of user acquisition.
When Tapstream makes an attribution, further events on websites and apps are automatically added to that user's funnel. The association sticks for the lifetime of the app install.