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Slide Notes

Tapstream is a unified dashboard and SDK for all of your app marketing.
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Tapstream sales deck

Published on Nov 21, 2015

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PRESENTATION OUTLINE

MARKETING ANALYTICS FOR APPS

THE LAST SDK YOU'LL EVER INSTALL
Tapstream is a unified dashboard and SDK for all of your app marketing.

APP MARKETING

10,000 FOOT VIEW
While many indie developers rely on App Store Optimization for user acquisition, serious app developers market apps outside app stores. What they lack are analytics tools to measure marketing performance. This includes mobile advertising, web advertising, PR, social marketing, email marketing, etc.
Photo by Demonsub

TROUBLE FOR PUBLISHERS

THE RISE OF THE APP STORE SANDBOX
Thanks to App Store’s data fence the most important marketing channels for app publishers pass no attribution data.
Photo by Orin Zebest

TAPSTREAM SOLVES THIS

CONVERSION TRACKING AND FUNNELS
Tapstream's conversion tracking attributes app activations to marketing channels and websites that drove them, and follows user engagement within the app to paint an accurate customer lifetime value picture.
Photo by nitot

INSIDE TAPSTREAM

See your app marketing's overall performance, and spot conversion rate and LTV trends.

MEASURE ROI

A UNIFIED DASHBOARD FOR ALL YOUR CAMPAIGNS
Tapstream's Shortlinks are unique campaign links: they redirect users to the correct app store, and let you split-test different treatments and ad networks to maximize ROI.

CONVERT VISITORS TO APP USERS

Tapstream is the only attribution platform that shows you the effectiveness of every page on your website at driving app engagement.

CONVERSIONS BY REFERRER

SEE WHO'S DRIVING YOUR MOST VALUABLE TRAFFIC
Get featured in a big blog? Tapstream shows you exactly how valuable that feature was.

MEASURE APP ACTIVATIONS + ENGAGEMENT

Define arbitrary app events to measure. If you had a photo sharing app, you can measure the app's activation, first photo taken and first photo shared - and tie all that back to the user acquisition channel.

ENGAGEMENT FUNNELS

MEASURE ENGAGEMENT BETWEEN THE WEB AND YOUR APP
Tapstream lets you define funnels that bridge your user acquisition campaigns, website, and app, all displayed in one cohesive report.

API

FULL DATA PORTABILITY
Push or pull your data from Tapstream. Tapstream supports industry-standard postbacks, and has a full suite of RESTful APIs that make CRM integration easy. Tapstream's customers use these APIs to power social sharing, affiliate networks, and more.

AD NETWORKS

THE TOP 100 AD NETWORKS SUPPORT TAPSTREAM
The top mobile app ad networks support Tapstream. Turn campaigns on and off, without ever adding an ad network SDK - Tapstream does all the tracking for them.

TRACK ORGANIC CHANNELS

CROSS-PROMO, SOCIAL, VIRAL, AND MORE
Tapstream tracks the effectiveness of organic channels like cross promotions, social campaigns, and user-to-user viral activity. And everything is attributable all the way back to the original source of user acquisition.
Photo by Aztlek

ACCURACY

TRACKS 15% MORE VALID CONVERSIONS
Tapstream's proprietary tracking cuts down on missed attributions and catches more valid conversions than the competition.
Photo by IntelGuy

PERMANENT

ATTRIBUTION DECISIONS THAT LAST
When Tapstream makes an attribution, further events on websites and apps are automatically added to that user's funnel. The association sticks for the lifetime of the app install.
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RELIABLE

HIGHLY-AVAILABLE API. 99.99% UPTIME.
Your customers will never have their website visit or app use interrupted by Tapstream.

FANATICAL SUPPORT

ALWAYS THERE: PHONE, EMAIL, OR VIDEO
Custom data portability, integration help, you name it - our sales engineers and developers are at your service.
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TAPSTREAM CUSTOMERS

IN THE WILD
Some examples:

Turner Broadcasting’s Bleacher Report now uses Tapstream to measure the performance of their social app.

HootSuite uses Tapstream to optimize user flow between their website and the app.
Photo by szeke

DEEP LINKING

DEEP LINK FIRST-TIME AND RE-ENGAGED USERS
Tapstream's deferred deep link system lets you deep link new users and old ones by pushing parameters from the web in to the app.
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ABOUT US

Founded in 2012. Tapstream is 9 people in Vancouver and Victoria, Canada.
Photo by ecstaticist

BE A PART OF OUR STORY

THANK YOU.
Visit us at http://tapstream.com to learn more, or call 1-888-928-8828 .
Photo by quadrapop