The Article "Walmart, Nordstrom and more look to YouTube stars to woo millennials, Gen Z", from USA Today says that stores are using youtube stars to get more buyers.
Can stores use youtube stars to get more customers
Walmart, the biggest retailer is counting on a 6-year old youtube-star Ryan from, "Ryan's World" to showcase their products and get customers to come and buy them.
Nordstrom has is starting to carry closed designed Arielle Charnas the popular lifestyle influencer that is in in "Something Navy Blog". The lifestyle influencers of millions of people fine-tune details ranging from fabrics to colors.
In conclusion I think that this trend won't last very long because Personally I don't pay attention to the it because they fell just like adds for me but that's just my opinion.