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Spoonful of Content Sugar

Published on Jan 23, 2017

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Spoonful of Content Sugar

#WPCampus @videoin
Photo by Rosmarie Voegtli
2.

A Bit of My History:

  • Worked in Higher Education for over 15 years
  • Served as both Adjunct Faculty and FT Professional Staff
  • Focused on Technology, Media, and Marketing
  • Currently Serve as Sr. Marketing Strategist for WSOL.com
Photo by D-Stanley
3.

Why WOrdpress?

Odds are you picked it for a reason.
Photo by {El Gris}
4.

Attention

is not easily acquired
Photo by jonny2love
5.

Once you have it

What do you do with attention?
Photo by MattiaMc
6.

Different Content

appeals to different audiences
Photo by bcostin
7.

You can build the house

Who will fill it with the right content?
Photo by bcostin
8.

Subject matter experts

THey are the key to content success
Photo by Pete Prodoehl
9.

challenges remain.

Subject matter experts (SME) know, but...
Photo by JD Hancock
10.

Friction. Because Raisins.

  • Not another account!
  • Subjects too complex!
  • Not good with words/images!
  • Don't like attention!
  • Too busy!
Photo by davidrossharris
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Reducing friction

In Subject Matter Expert Participation
Photo by FeatheredTar
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two-pronged approach

to sweetening the process (spoonful of sugar)
Photo by chickenofeathers
13.

THe first prong

TECHNOLOGY-DRIVEN APPROACH
Photo by Lord James [Web Developer]
14.

Good News!

Photo by just.Luc
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Wordpress is technology

For reducing SME participation Friction
Photo by teamstickergiant
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multiple authors/contributors

Manage many accounts
Photo by muir.ceardach
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Just because they can

Doesn't mean they will
Photo by Street matt
18.

What's the Spoonful of sugar

to help the medicine go down?
Photo by nillamaria
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Submit by email

No accounts to create or passwords to remember
Photo by jayfreshuk
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Experts more likely

To participate if no password was involved
Photo by Simon Lieschke
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For wordpress.com accounts

custom email address per contributor
Photo by Joe The Goat Farmer
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For wordpress.org accounts

Plugins like Jetpack and postie
Photo by Tek F
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extend xml-rpc methods

for remote posting and more
Photo by lambdageek
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Work the apis

with a partner or a platform like Zapier or IFTTT
Photo by Tsahi Levent-Levi
25.

A few zaps

to reduce friction in participation
Photo by Vernon Barford School Library
26.

Set up draft Post in WP

With new google doc creation
Photo by 53 mm photogRaphy
27.

Post new evernote posts

to wordpress as drafts
Photo by theunquietlibrary
28.

Once you open the door

to content contribution, a discussion begins
Photo by Luz Adriana Villa A.
29.

Problems with technology participation

not always solved by technology
Photo by aakash_gautam
30.

if hammer is your only tool

Every problem looks like a nail
Photo by whisperwolf
31.

The second prong

content driven approach
Photo by contemplicity
32.

Content is everywhere?

WHat if I told you
Photo by kirainet
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Think beyond login and post

Offer to do a phone interview
Photo by mark sebastian
34.

Ghost writing

Turn interviews into bullet points in their names
Photo by regenmond
35.

lower the barriers

of entry into the participation process
Photo by Hindrik S
36.

beyond the text blog

  • Video Interviews
  • Event Specific Content
  • Images Showing Steps
  • Documents Already Existing
  • Previous Presentations
Photo by Juan Lauriente
37.

Video interview tools:

  • Wistia (for hosting w/CTAs)
  • Screenflow (for recording anything on screen)
  • SKYPE, Hangouts, SLACK or even FB Live
  • Crowdcast
Photo by acroamatic
38.

A few more zaps

to reduce friction in participation
Photo by Vernon Barford School Library
39.

New meetup event

Triggers new wordpress post
Photo by medvekoma
40.

New Instagram photos

TO create new wordpress post
Photo by JAMoutinho
41.

New mailchimp campaign

to wordpress post
Photo by jcornelius
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post Rss feed items

to create new wordpress post
Photo by fczuardi
43.

Content is everywhere?

WHat if I told you
Photo by kirainet
44.

Participation tips

  • Know their calendar.
  • Communicate expectations early & often.
  • Work ahead when possible.
  • Encourage conversational language.
  • Suggest topics based on data, but let them fill in details.
Photo by chrismetcalfTV
45.

Once you open the door

to content contribution, a discussion begins
Photo by Luz Adriana Villa A.
46.

Reducing Friction

In Subject Matter Expert Participation
Photo by FeatheredTar
47.

Thank you!

@videoin #wpcampus
Photo by Stuck in Customs

Douglas Lee Miller

about.me/douglasleemiller