What's Being Changed?
Chili’s restaurant chain. In 2015, it announced that it would spend $750,000 a year to improve how its food looked in photos. An egg wash would be applied to the hamburger buns to give them an eye-catching shine. The french fries would be served in stainless-steel baskets. The ribs would be separated and stacked instead of being served as a single slab. Chili’s had 25,000 followers on Instagram, news reports said. Now, it has just under 200,000. Brands are definitely thinking more about social media when they’re developing their products.We want people to talk about it, and blog about it.