Concierge Prototyping

Concierge (känˈsyerZH): noun

• (especially in France) a caretaker of an apartment complex or a small hotel, typically one living on the premises.
• a hotel employee whose job is to assist guests by arranging tours, making theater and restaurant reservations, etc

Concierge Prototype

• Product/service functionality is custom delivered in degraded or informal or non-complete way
• Useful in testing value proposition
• Best for service or involving physical product
• Often involves intensive human labor component

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Door Dash

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Concierge Prototypes - Positives

• Experiential -> see "real" customers ACT
• Revenue! Traction! (?)
• Test price (?)

Concierge Prototypes - Challenges

• Can you deliver the "actual" product/service? at what cost?
• To what degree is the customer reacting to the high service level?
• Can you scale the solution?
• Doesn't really work for digital only products

Your Concierge Prototype

Kickstarter?

• Signal of demand
• Some price signal
• Takes time, effort, money
• You have to be ready to ship something
• More than a concierge prototoype

Summary

• Concierge prototypes can be most "convincing" because you get customers and revenue
• Require high hustle factor
• Should be considered more often than we see in SUG

Questions?

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