Media Job Training

Learning Targets

• I will be able to define media
• I will understand the role of media in YAT
• I will report the "who, what, when, where, why and how."

Functions of Media

• to inform
• to entertain
• to interpret
• to serve

To Inform

• Weather
• Sports
• Business
• Local Happenings
• Woerld Affairs

TV
Radio
Newspaper
Billboards

To Entertain

• Comics, crosswords
• Human-interest stories, Talk show hosts
• Music, contests, trivia

To Interpret

• Provide expert analysis
• Newspaper editorials and political commentaries.

To Serve

• PSA's: health/welfare: Amber Alert
• Classifieds, personal ads
• Emergency broadcasts: Tornado/Hurricaine Warning, School Lock Down
• Religious programming
• Preserve moments in time through photography

How do they make money?

• The media in Young Ameritowne also makes money from adv ertisements.
• Every business must pay for an advertisement in the newspaper and for commercials broadcast by the radio and TV stations.

How can you perform those functions?

• AmeriTowne College
• TV Station
• Newspaper
• Radio Station

Job Duties

• collect advertisement requests from shops
• publish in newspaper
• read commercials on radio
• tape commercials for TV
• interview workers in shops
• take and sell individual images

Deadlines/Responsibilities

• Are of utmost importance. The news is always TIMELY. The news industry never takes a day off.
• The paper must provide quality advertisements and photographs to catch the consumers’ interest.

Newspaper Job Responsiblities

• Interview the Mayor and the Judge.
• Put ads in newspaper.
• Design and publish paper to sell.

ELEMENTS FOR GOOD REPORTING ARE:

• Being ACCURATE/TRUTHFUL – reporters verify facts by finding two or more people who can confirm information and by editing and proofing for errors. Being CONCISE – be brief and cover the most important W’s (who and what always first and then the where, when, why and how if necessary. Being TIMELY – the most up-to-date/current information as possible.

ELEMENTS FOR GOOD REPORTING ARE:

• Being FAIR/BALANCED – report both sides of an issue and try to give each equal time or space to the issue. (such as those in favor and those opposed)
• Being OBJECTIVE/ETHICAL – keeping the reporters’ own opinion out of the story.

TV Crew and Photojournalists Jobs

• Filming commericals for each business prior to lunch.
• Tape the Opening Ceremony in front of Towne Hall

Radio Responsibilities

• Read commericals on the air twice a day.
• Conduct radio interviews.

What is good reporting?

• Who
• What
• Where
• When
• Why/How

College Photographer Jobs

• Capture the day on camera using a variety of photos for free viewing online.
• Take individual photos for purchase.

What is good photography?

• steady hand
• close to object
• good lighting
• no shadows
• different angles

You are the reporter

• I am a spokesperson for Interpol
• We have just arrested an international diamond thief

Tell me the story

An international thief was arrested as she was boarding a train in Switzerland. She was smuggling diamonds in her poodle's dog collar worth $500,000 and she was carrying 20,000 FF.

Revise

• What is missing of the 5 W's?
• What else could we add to make it more thorough?
• What could we leave out?
• Could we improve the lead?

What stories could your report both with words and with pictures?

TV Crew

Newspaper staff

Newspaper and/or TV Station