Social PR Secrets 4th Ed
Published on Aug 15, 2016
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PRESENTATION OUTLINE
Social PR Secrets
by Lisa Buyer
Social PR Evolutions & Revolutions
Chapter 1
Social media has the power to make or break a brand in a snippet of text.
Photo by Liam Higgins
Transparency and authenticity still wins.
Today's Media Relations
Chapter 2
Create a Twitter list for your media target natively in Twitter. Make it public so they can see you added them.
Photo by shawncampbell
Think like your audience.
Photo by Davide Restivo
The NEW Press Release
Chapter 3
It’s better to send out 1 press release a month that is substantial than 4 that are all fluff.
Photo by ginnerobot
Break the press release up into 5 to 10 newsworthy Tweets with a link to the story on the corporate blog/company newsroom.
Photo by DubaiFM
Content Strategy
Chapter 4
Untitled Slide
Content is about them. Not you.
Photo by Brandon Christopher Warren
Editorial Calendar
Chapter 5
In the Social PR world, there is NO such thing as a template.
Photo by davedehetre
Online Newsrooms
Chapter 6
Make your newsroom content mobile-friendly
Photo by chase_elliott
94% of journalists surveyed said that having photos in an online newsroom is important.
Photo by The PIX-JOCKEY (visual fantasist)
Art & Science of Social Publishing
Chapter 7
Share third-party content.
Photo by John Flinchbaugh
Managing a Community
Chapter 8
Connectors make savvy Social PR Managers. Salesmen do NOT.
Photo by John Flinchbaugh
Think outside the box.
Photo by Ben Mortimer Photography
Dialing into Social PR Customer Service
Chapter 9
Jump Into Any News Story
Chapter 10
Content comes first. PR comes second
Photo by andrechinn
Be quick.
Photo by jeff_golden
Distribution, Amplification, & Promotion
Chapter 11
Reporting your company’s news content in a Facebook-friendly way is the first step to driving quality visitors to your website or blog
Photo by bengrey
Show a different side of your company by sharing inspirational pictures and reach a global audience in a very mobile and visual way.
Photo by Jiahui Huang
Live Streaming PR Secrets
Chapter 12
“Livestreaming is the missing link between television & social media"
-Cathy Hackle
Photo by JavierPsilocybin
Have an influencer take over the account.
Photo by thecomeupshow
Podcasting PR Secrets
Chapter 13
Think about search-friendliness for your podcast & episodes.
Photo by Jeffrey Beall
Don’t ask a podcast host to be on their podcast just so you can promote your wares.
Photo by tranchis
Mobile & Social PR Hook Up
Chapter 14
PR Mistake:
The company’s contact information is on the home page but is part of an image, instead of HTML. - Joe Laratro
Photo by Joaquin Villaverde Photography
Rise of Visual Reporting
Chapter 15
Adding a strong photo, video, and/or a downloadable file to a press release distribution can increase your online visibility by 10 times the views.
Photo by alexblanck
Check out Twitter Cards to add visual impact from your content to Twitter.
Photo by Zeusandhera
Visual PR Secrets
Chapter 16
Images are the key to grabbing the attention of your audience
Photo by Paul Nicholson
Canva offers free access to a wide assortment of design tools.
Scoring Influence
Chapter 17
Social media popularity (in terms of number of friends and followers) does not equate to influence.
Photo by amanda.venner
Measurement, Analytics, & Google
Chapter 18
Think beyond the obvious KPIs such as number of followers and quantity of visitors.
Photo by Me2 (Me Too)
Avoiding a PR Disaster
Chapter 19
Do NOT treat social media as a silo.
Photo by Leo Reynolds
Develop a company-wide social media policy that clearly defines both acceptable and unacceptable behavior on social media
Photo by theqspeaks
Strategy for Tragedy
Chapter 20
About 50% of consumers think a brand’s Facebook page is more useful than a brand’s website
- a study by Lab42 suggests -
Photo by Lori Hartman Designs
In a time of tragedy or crisis, check out sources and be sure to fact-check.
Photo by Curtis Gregory Perry
Optimizing an Event for Social PR
Chapter 21
Live tweeting or blogging during an event
Photo by Alfred Hermida
After the event, create strong visuals using slideshows to tell the story of the event.
Photo by adamtr
Social PR Collaboration #FTW
Chapter 22
Create a shared calendar with everyone who contributes to your editorial efforts.
Photo by oschene
Facebook PR Secrets
Chapter 23
Write simply.
Quality vs Quantity.
Photo by Gabriel 'Briel' Rocha
Inspire.
Photo by Photosightfaces
Instagram PR Secrets
Chapter 24
Be the first to know about new features or changes. Subscribe to Instagram’s business blog.
Photo by Shawn Harquail
It’s not about you, it’s about your community.
Photo by Jordi Payà Canals
Snapchat Secrets
Chapter 25
Customize and download your own Snapcode
“We are not the sum of everything we have said or done or experienced or published—we are the result. We are who we are today, right now.” — Evan Spiegel, CEO of Snapchat
Photo by flow14
Pinterest PR Secrets
Chapter 26
Create a secret board while working with a brand or co-partnering with a brand!
Photo by JD Hancock
LinkedIn PR Secrets
Chapter 27
“People spend time on other social networks, but invest time in LinkedIn.”
– Jason Miller
Write every day and as much as you can using LinkedIn’s blog-like, long-form content updates.
Photo by la_farfalla_22
Twitter Social PR Secrets
Chapter 28
Want to get someone’s attention on Twitter? Like one of their tweets with a click of a heart!
Photo by swanky
Monitor activity via a platform such as Tweetdeck.
Photo by homard.net
Namaste Sane
Chapter 29
The hardest part is getting started. Just hit the start button, and things get easier.
Photo by PhotoGraham
Clear off your desktop every day before and after work.
Photo by thinkdanijel
Social PR Wisdom
Chapter 30
“Be passionate, tell personal stories, and be real.”–Tony Hsieh, Delivering Happiness.
Photo by Silicon Prairie News
Define your own way, your own structure for operating, and the creative processes that drive your purpose and objectives.
Photo by woodleywonderworks
