MARKETING SEGMENTATION TECHNIQUES

MARKETING SEGMENTATION TECHNIQUES

• This magazine targets age groups 16-40
• The magazine appeals to both genders how ever this specific appeals to women because of the cover

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• Readers should have sports knowledge before reading this magazine
• This magazine appeals to all ethnic groups
• This magazine is geared toward the middle class

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• Everyone in athletics would be interested in this magizine
• This magazine is geared towards Americans because most of the sports talked about are American leagues
• All regions would be interested

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• People who are sports fans will read this magizine
• People who read this magazine think sports are important

The customer profile of this magazine is a 16-40 year old American who likes sports