Zen Social PR
Published on Apr 23, 2018
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Zen Channels
Photo by Becca Tapert
Obstacles do not
block the path,
they are the path.
Zen Content Control
- Editorial Calendar #FTW
- News jacking like a pro
- Visual
- Live Video or #FAIL
- Optimize like SEO
Photo by Emily Sea
Silence
isn't empty,
it's full of answers.
Photo by Josh Adamski
Zen Writing
- Write to your personas
- Be a writer #1, marketer #2
- Use concrete nouns/active verbs
- Think topics
- Stay light
- Short paragraphs, subheads, bullets
- Emoji
Photo by jl.cernadas
Untitled Slide
Untitled Slide
Zen Writing Tools
- Grammarly
- Hemmingway
- AnswerThePublic.com
- Hubspot- Pillar Content/Topic Cluster
- WordHippo
- RelatedWords.org
- Merriam-Webster.com
- emojipedia.org
Photo by Dustin Lee
Zen Writing Tools/Tips
- Headline Analyzer - Co-schedule
- Buzzsumo
- Google Docs
- AHREF
- Yoast
- SEM Rush
Photo by antonychammond
Untitled Slide
Untitled Slide
Untitled Slide
Untitled Slide
Zen Publishing
Photo by Scott Webb
Zen Publishing
- Medium
- LinkedIn blogs and Live Video
- Instagram blog type captions
- Facebook/Twitter Live Video
- Messenger and Chatbots
- S4S, L4L
- Influencers
Photo by Nick Karvounis
Zen Measure
Photo by iancompton2007
Zen Measure
- Match the business objective
- Beware/explore of shiny objects
- Fail fast
- Avoid analysis paralysis
Photo by Diego PH
Wherever you are
be totally there.
Photo by rugosa rosa
Zen Productivity
Photo by DonkeyHotey
Zen Process + Productivity
- Chatbots
- Slack
- Asana
- Buddhify
- Less Meetings
- Segment Time Blocks 2.5 hours
Photo by Nathan Dumlao
Zen Today
Photo by Jared Rice
Zen Today
- Chatbots
- Live Video
- Less is more
- Paying organic forward
- Learn AR/VR/MR Marketing
Photo by Stuck in Customs
Zen Tomorrow
Photo by Thomas Hawk
Zen Tomorrow
- Audit your Social PR
- Stop what's not working
- Ramp up what is working
- Reinvent with Google/Facebook/IG new algo
- Social PR planning with AR/VR
- Facebook Spaces - all aboard
Photo by Samuel Zeller
Untitled Slide
The best preparation for tomorrow is doing your best today.
Photo by Scott Webb
Zen 2019
Photo by new 1lluminati
Zen Things in Social PR
- Do one thing at a time
- Do it deliberately
- Do it completely
- Do less
- Add space between "things"
Photo by Autumnsonata
Zen Things in Social PR
- Develop rituals
- Designate time for certain things
- Devote time by yourself offline
- Smile and choose positivity
- Think and do what is necessary
- Live and work simply
Photo by Autumnsonata
Zen Resources
Photo by Patrick Vierthaler
Zen Resources
- Social PR Secrets by @lisabuyer
- AIMCLEAR blog
- AnnHandley.com/newsletter
- Nick Cicero Newsletter
- Boot Camp Digital Training
- Marketing New Realities by Cathy Hackl - AR/VR/MR for marketers
- Google Analytics Twitter
Photo by louisa_catlover
