The Highly Energized & Engaged

How would you describe or define engagement?

Engagement is an overused and often misused word today.

Attendee engagement is considered critical to conference success.

“There is, of course, no single correct definition of engagement.”
Ellen Skinner, Thomas Kindermann, James Connwll, James Wellborn, 2009

There are four factors that affect attendee engagement says education researchers and authors Robert J. Marzano and Debra J. Pickering

4 Factors Affecting Engagement

• Level Of Activity And Emotional Connection

How Do I Feel?
and/or
Am I Actively Involved?

4 Factors Affecting Engagement

• Level Of Activity And Emotional Connection
• Level Of Perceived Interest

Am I Interested In This Topic?

4 Factors Affecting Engagement

• Level Of Activity And Emotional Connection
• Level Of Perceived Interest
• Level Of Perceived Importance

Do I Need To Know This For Personal Or Professional Success?

Can I Do This?

4 Factors Affecting Engagement

• Level Of Activity And Emotional Connection
• Level Of Perceived Interest
• Level Of Perceived Importance
• Level Of Perceived Efficacy

What are some other words for engagement?

A variety of our conference attendee constructs (concepts, beliefs, mental models) seem to overlap in meaning and use—specifically attention, effort, engagement, involvement, interest, motivation, and participation.
Robert J. Marzano and Debra J. Pickering

What are some traits of a highly engaged conference audience?

How do you currently measure participant engagement at conferences, events or learning opportunities?

Is conference attendee engagement serendipitous, organic or planned? Or something else?

Untitled Slide