Content Planning: Using the 5 Steps of the Sale to Plan Your Content by Kyle Bailey
Published on Nov 19, 2015
Content Marketing is a must for any small business owner, but it's also most likely the hardest task to do (unless you're a writer). This presentation will help you find topics and create content easier, while also making the content itself more relevant.
The reason I link Content Marketing to the sales process listed in the title is simple: as a small business owner, everything you do should be tied to sales. Increasing sales frequency and revenue per transaction are two key metrics for any Austin small business, and this presentation helps you connect your Content Marketing efforts to that concept.
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PRESENTATION OUTLINE
