EXPLAINED
Published on May 23, 2016
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PRESENTATION OUTLINE
Content creators? Why should I care?
- the new digital age celebrities
- hundreds of thousands of followers THEY ENGAGE WITH
- the ability capture the attention of teens
- authentic and relatable (also sometimes… explicit) content
- an important CONNECTION POINT
Photo by 13desetembro
Igers {short for instagramers}
Capturing moments and creating visual content on / for Instagram
Photo by Arttesano
Vloggers
Storytellers, sharing their opinions and lives in video form
Photo by @yakobusan Jakob Montrasio 孟亚柯
GAMERS DOING VIDEO CONTENT
Game server owners, streamers, gameplay video creators and commentators
Photo by Sergey Galyonkin
Video Content Creators are one of the strongest CONNECTION POINTS to reach teens with content they LOVE.
Photo by HckySo
Biggest youtuber in Romania?
Biggest youtuber in Serbia?
Biggest youtuber in Greece?
Biggest youtuber in Bulgaria?
Just a few notes though!
- Youtubers don't reach all their subscribers every week
- They might NOT only have teens in their audiences
- HOWEVER... viewers CHOOSE to watch them and impatiently crave for their content
Photo by Xavier P. Garcias
VIDEOS WATCHED ON SOCIAL (avg 5.9 hours/week)
- 23% Digital Celebs / Content Creators
- 15% Friends and Family
- 12% Musicians
- 12% TV / Movie Celebrities
- 5% Brands
- 5% Sport Celebrities
- 25% people not known personally
Photo by launceston_lad
Here are the crowds they draw!
[this is Bromania, from Romania]
TEENS WANT ENTERTAINING, UNEXPECTED CONTENT
here's the catch!
they accept ads! with various product integrations
