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Slide Notes

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Social Media Marketing

Published on Feb 20, 2018

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PRESENTATION OUTLINE

1.

Social Media Marketing

Tools, Tips and Strategies for 2018
Photo by Stuck in Customs
2.

State of Industry

Photo by Ted's photos - Returns late February
3.

State of Industry

  • Facebook: pay to play, no organic
  • Twitter: who knows
  • Instagram: still popular, but specific rules
  • Linkedin: strong organic activity still
  • Pinterest: VERY popular within segments
  • Moving to pay to play (all platforms)
Photo by Ted's photos - Returns late February
4.

TOOLS!

Photo by bcostin
5.

Chrome Extensions

  • Check My Links
  • Evernote Web Clipper
  • Grammarly
  • Buffer
  • Pinterest Pin It
Photo by isriya
6.

MORE Chrome Extensions!

  • Share to Facebook (Save)
  • Riteboost (Analytics)
  • DrumUp (Curation, Scheduling)
Photo by Thomas Hawk
7.

Predictions for 2018

(and beyond...beyond....beyond)
Photo by themonnie
8.

Twitter Will Continue to Flounder

No Clear Path to Success...Yet
Photo by Tom Raftery
9.

Instagram will Beat Snapchat

Combined with Facebook
Photo by mark knol
10.

Ad Growth (Big Commerce)

  • Facebook Ads Dominate
  • Twitter
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • Snapchat
Photo by allispossible.org.uk
11.

Social Media Ad Spend Double from 16 Billion in 2014 to 32 Billion in 2016

Photo by 401(K) 2013
12.

Ad Tools

  • Rocket Fuel
  • Data Xu
  • Double Click Suite
Photo by Stuck in Customs
13.

How Do I Succeed TODAY?

(Tips and Strategies)
Photo by an untrained eye
14.

Can Feel Like David and Goliath

15.

Relevance Wheel

Photo by saamiblog
16.

Untitled Slide

  • Everything revolves around relevance
  • If you're not relevant, nothing else matters
  • Your customer has core needs and desires: learn them!
  • Where does your customer congregate in social?
  • What problem (if any) are they trying to solve while on a social site?
Photo by fogfish
17.

5 Questions (sets)

Photo by Stefan Baudy
18.

Untitled Slide

  • What core problem does your customer have?
  • How do you solve that problem?
  • What do they fear about that process?
  • Is there a typical hassle in the process that you remove?
  • Is there a shady element to your competitors?
Photo by stuant63
19.

Persona (beginner)

  • How Old is your Customer?
  • What gender?
  • Married? Kids?
  • Professional level?
  • How often does your customer buy from you (in a healthy buying cycle)?
Photo by justinpickard
20.

"5" Posts

  • 5 Tips
  • 5 Fears
  • 5 Facts
  • 5 "Un-Facts"
  • 5 Testimonials
Photo by avrene
21.

Take this info...

Photo by MastaBaba
22.

And BLOG!

Photo by Thomas Hawk
23.

Strategic Content Primer

Photo by giulia.forsythe
24.

Untitled Slide

  • Blog with 10 images
  • Slideshare w those 10 images
  • Slide video with those 10 and voiceover
  • Offsite blog with "unduped" copy of your blog
  • Interview, Testimonials (build blogs from testimonials)
Photo by @Doug88888
25.

Bonus Thought

Photo by carnagenyc
26.

FACEBOOK LIVE!

Not Peter Frampton
Photo by afagen
27.

Facebook Live Video

Huge
Photo by Elliot Teo
28.

Live Social Media Video

  • 80 percent of consumers would rather watch a live video from a brand than read a blog
  • 82 percent would prefer live video to written social media updates
Photo by Stuck in Customs
29.

Staggering Stats

  • 330% Growth in 1.5 years
  • Influencers saw 20%-50% growth in FB Like, View, Share
  • Live videos are watched at a 3X rate longer than standard FB video
  • Live videos get 10X comments vs. standard
  • Live video is reviving FB organic (for now)
Photo by .rexguo
30.

@thekylebailey Li, Fb, Tw

kyle@frontburnermarketing.net
Photo by Stuck in Customs

Kyle Bailey

Haiku Deck Pro User
https://www.frontburnermarketing.net