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Vans

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PRESENTATION OUTLINE

1.

VANS

MARKETING PLAN
Photo by Harry Hundal
2.

BRAND HISTORY

SINCE 1970S
Photo by tb photo & video
3.

SWOT

STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
Photo by Devin Avery
4.

CLASSIC DESIGN

RETRO BRAND IMAGE
Photo by Kristian Egelund
5.

COMPETITION

NIKE, ADIDAS, CONVERSE
Photo by Charles J
6.

SOCIAL MEDIA

EXPANDING CUSTOMER REACH TO INCREASE DEMAND
Photo by Charles 🇵🇭
7.

NICHE

EXTREME SPORTS: SKATEBOARDING, SURFING, AND SKIING
Photo by Ben Weber
8.

MARKET

OPPORTUNITIES AND NEEDS
Photo by Jesse Bowser
9.

SELF PROMOTION

DISTINCTIVE STYLE BY PROFESSIONAL ATHLETES
Photo by Ben Weber

Tatum Carmichael