Betting exchanges have taken sports betting to a different level by allowing punters to bet on losers rather than winners. The concept behind a betting exchange is novel as well – you are not betting against a bookmaker as you do on a traditional sports betting website like Betbubbles.com. Rather, you are betting against another punter. With a betting exchange you have a choice, you can place bets to win as you normally would or you can become the bookmaker and offer bets.

When offering a bet, you set the odds and the maximum amount you’re willing to lose. For example, you may decide that Roger Federer cannot win at Wimbledon this year. You offer 5/2 and you’re willing to lose £100. In effect, you are offering odds of £100/£40. Punters can take some or all of that bet. If Federer loses, you win £40 plus your £100 stake back. Short odds, however, there are many punters who would take those odds on many other sporting events.

Where betting exchanges offer real value is by allowing punters to balance their bets in order to cut losses. If you back Federer to win today at 5/2, and he picks up an injury tomorrow, his odds may well blow out a little. However, you can back him to lose through an exchange in such a way that you don’t lose no matter the outcome. Sometimes, if you time your bets right, you can even profit no matter the result – that’s the ultimate betting strategy.

If you haven’t visited a betting exchange recently, perhaps it’s time you did. The look and feel is not different than most online betting sites. The only difference being the betting options – you can offer the bet as well as back a winner.