5 competencies of UX design

1. Information Architecture

• The combination of organization, labeling, and navigation schemes within an information system.
• The structural design of an information space to facilitate task completion and intuitive access to content.

1. Information Architecture

• The art and science of structuring and classifying web sites and intranets to help people find and manage information.
• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

IA lives beneath the surface

Why Information Architecture Matters

• The cost of finding information
• The cost of NOT finding information
• The value of a positive experienceThe cost of building a site or creating a document or a multimedia experience
• The cost of extensibility and maintenance

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