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Slide Notes

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PRESENTATION OUTLINE

INCOME

  • If Johnson's income doubles from $40,000 per year to $80,000 per year because of a promotion, how would this affect the brand of car he drives?
  • Answer: he would sell his 1980s beater and get a decent Durango

EXPECTATIONS

  • The price of apples is expected to go way up due to poor growing conditions; what will happen to the demand for apples?
  • Answer: it will go down
Photo by BitHead

POPULATION

  • A large number of dogs are being bought in America; what will happen to the demand for dog items?
  • Answer: it will go up.

CONSUMER TASTES

  • The Samsung Galaxy Note 7 has been causing fires, how will this affect demand for the phone?
  • Answer: demand will go down
Photo by Pittou2

PRICE OF RELATED GOODS

  • The new iPhone 7 costs $700; a Samsung Galaxy s7 costs about $600. How will this affect demand for an iPhone
  • Answer: it will go down.