Only one way to get real estate Buyers, Sellers, Investors, and people relocating or needing to rent in your local market and this lead generation. Only 2 ways to generate leads and that's inbound or incoming leads and outbound or proactively going out after leads.

Whether you're making calls, sending out mailers, door knocking, cold calling or just networking at events, these are all outbound forms of lead generation. Inbound leads are generated from advertising and marketing in ways and on platforms that traditionally cost money but do generate those inbound calls and potential customers.

Keys to finding the right niche or target audience for you is easy but will require a bit of research, a marketing and advertizing budget, even if that's $0 dollars, and some time investigating who and where you want to build and grow your real estate business.

Start with Expireds and Withdrawns. Many MLS systems allow members to go way back in time to do searches for these type of properties.

RESOURCES:

LOCAL MLS - best source

Vikki Bartholomae says:
ARCH TELECOM & REDX

1. eXp Open house app
3 questions:
working w agent?
prequalified?
need to sell to buy?
follow up, follow up, follow up!
2. vip open invites for neighbors
Pick your new neighbor
Reminder of public open house
3. Any open house generates leads and warm prospects.

Message Opportunity:
Hi, my name is....
I saw your home on Zillow that you marked as a make me move, I work with a lot of buyers who may be interested, can I come by and take a look? I might be able to get you your make me move price? Would today be okay or is tomorrow better?

Resources:
Zillow.com

Many "make me move" homeowners actually provide their phone numbers on the property detail pages on Zillow.

1. Rent vs Own
a. What you pay in rent card
b. Break through broker postcard

A. Let renter know they will soon payoff the home for owner!

B. Approach owner once renter give 30-60 day notice.

Consider doing seminars and webinars for local consumers with the promise to educate them and help them understand the benefits of owning vs renting.

We did a seminar at local high school offering this:

1. Chamber of Commerce
2. Local lender to prequalify
3. Clown on site to entertain kids
4. Enough agents to show property to those interested that qualified.

Happy Ten Year Anniversary

1. Most likely to sell
2. They don't remember their agent/ why?
3. There's no immediate sales perception
4. Tell Angela Sam's Story

Resources:
Title Company
Public Record Data
Internet Database Sites

Tell Coldwell Banker Story

Resources:
Local Newspaper
Public Record
Craigslist etc.

Resources:
Local Newspaper
Public Record
Craigslist etc.

Empty nesters eventually need to downsize. Search large homes on large lots purchased 20+ years ago that are owner occ. They need you to help them find a nice home and downsize.

Resources:
Public Record Data
Title Companies
*First American FastWeb
*Fidelity Passport

Facebook is a good social site to start:

Hey Brad and Debra Andersohn, just wanted to stop by and say how much I loved working with both! You two are a real kick and a joy to have had the pleasure of servicing. Just wanted to say congratulations and I hope you enjoy your new home for many years to come! Welcome home~

Come back in a few days (subscribe to comments)
and offer to throw the party for your new homeowners house warming party. Inexpensive way to connect to one's sphere of Influence. What's another way you know?

Did you know that roughly 18%-23% of homes for sale across the country are FSBO? However, less than 1/3 of them successfully sell their home on their own. That’s roughly 2 out of every 3 FSBOs that will eventually end up listing their home with an agent!

The Million Dollar question (literally) is:

With the numbers in your favor, how do you monopolize the FSBO niche in your area to increase sales and decrease missed opportunities?

The key is to approach the FSBO as a "Buyer's Agent" NOT trying to go for the LISTING KILL! Get in the home and view it with your buyers best interests in mind.

1. You owe it to your buyers
2. you should know all inventory (FSBO's count)
3. FSBO once sold becomes a what? Buyer right?
What kind of an agent are they looking for and will want to help them find their next home? The one that knocks on doors or contacts FSBO's for their buyers.

Tips: $ Potential Listing Agent
* Go over selling process
* Explain Legal Issues
* Ask for TDS Disclosures
* Discuss Staging
* Bring Up Repairs

10 Resources:
Zillow.com
FSBO.com
savvylane.com
forsalebyowner.com
realtytrac.com
homesbyowner.com
owners.com
realtystore.com/bargain-homes/for-sale-by-owner
redfin.com

WSJ Article:
http://www.wsj.com/articles/SB126279945872118145

Multiple property owners represent investor buyers who from time to time also need to sell.

Resources:
Interspousal Transfer Deeds
Affidavit of Death of Joint Tenant