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Mkt Ch3

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

Marketing Environment

CHAPTER 3
Photo by Kenichi Nobusue
2.

ENVIRONMENT?

  • ACTORS AND FORCES
  • IMPACT
  • MARKETING STRATEGY
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3.

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4.

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5.

MICROENVIRONMENT

Close to the company
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6.

Actors

  • The company
  • Suppliers
  • Intermediaries
  • Competitors
  • Public
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7.

MACROENVIRONMENT

LARGE SOCIETAL FORCES
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8.

Actors

  • Demography
  • Economy
  • Natural
  • Technology
  • Politics & Culture
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9.

RESPONSES

Roberto Bello