Marketing Calendar Blueprint with Content Creation Tips

Why is marketing important?

Some benefits

• Impulse buyers
• Easier for customers to find you
• Exposure to customers that don't know you...yet
• Repeat sales and Referrals
• BUILD YOUR CUSTOMER LIST!

Build a list

• Mailchimp
• Constant Contact
• Use Lead Pages!

How are you currently promoting your business?

Businesses have "seasons"

• Holiday specials
• Weather related
• Fiscal years
• School calendars

Organize

• Make a complete list of your business accounts
• Website, LinkedIn, YouTube, Facebook, Instagram, Pinterest, Snapchat...

Decide on a schedule you will maintain

Recycle content

• Blog Posts
• Videos
• Utilize #Hashtags

From ONE video

• Use Rev - transcribe
• Upload to YouTube (transcribed)
• Share to APPROPRIATE social media accounts

...more

• Pinterest post
• Instagram video clip
• LinkedIn blog
• Facebook 1-3 min video

Video software

• Screencast-O-Matic
• Screenflow (Mac)
• Facebook/Instagram/Periscope (live video stream)
• Rev.com (transcription)

Image design

• Canva
• PicMonkey

Free Image Sites

• freemediagoo.com
• freedigitalphotos.net
• public-domain-photos.com
• everystockphoto.com

Organize your ideas

• Evernote
• Trello
• Google Docs
• Last Pass (for passwords)

Untitled Slide

Headline ideas

• hubspot.com/blog-topic-generators
• www.portent.com/tools/title-maker

Questions?

www.linkedin.com/in/charitymatthews