2018 Marketing Calendar Blueprint with Content Creation Tips

Published on Jan 05, 2016

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PRESENTATION OUTLINE

Marketing Calendar Blueprint with Content Creation Tips

Photo by magnuscanis

Why is marketing important?

Photo by Stéfan

Some benefits

  • Impulse buyers
  • Easier for customers to find you
  • Exposure to customers that don't know you...yet
  • Repeat sales and Referrals
  • BUILD YOUR CUSTOMER LIST!
Photo by limonchiki

Build a list

  • Mailchimp
  • Constant Contact
  • Use Lead Pages!
Photo by HeyRocker

How are you currently promoting your business?

Businesses have "seasons"

  • Holiday specials
  • Weather related
  • Fiscal years
  • School calendars

Organize

  • Make a complete list of your business accounts
  • Website, LinkedIn, YouTube, Facebook, Instagram, Pinterest, Snapchat...
Photo by Visualogist

Decide on a schedule you will maintain

Photo by Kaba

Recycle content

  • Blog Posts
  • Videos
  • Utilize #Hashtags
Photo by mag3737

From ONE video

  • Use Rev - transcribe
  • Upload to YouTube (transcribed)
  • Share to APPROPRIATE social media accounts
Photo by Jacob Morch

...more

  • Pinterest post
  • Instagram video clip
  • LinkedIn blog
  • Facebook 1-3 min video
Photo by Seth Doyle

Video software

  • Screencast-O-Matic
  • Screenflow (Mac)
  • Facebook/Instagram/Periscope (live video stream)
  • Rev.com (transcription)

Image design

  • Canva
  • PicMonkey
Photo by Malte Wingen

Organize your ideas

  • Evernote
  • Trello
  • Google Docs
  • Last Pass (for passwords)

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Questions?

Photo by Derek Bridges

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