Copy of Writing for Social Media: Week 2
Published on Aug 25, 2020
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Writing for Social Media
Lesson 2: Digital Storytelling
Everyone has a story to tell.
Photo by Cristina Gottardi
As digital storytellers, brands can use technology to share their messages.
This practice spans endless digital storytelling tools and narratives, including text, images, video, audio, social media, website, mobile apps and interactive elements.
7 STORY TYPES
Photo by Clem Onojeghuo
OVERCOMING
THE MONSTER
Photo by Trey Ratcliff
RAGS TO RICHES
Photo by Sharon McCutcheon
THE QUEST
Photo by Matthew Kalapuch
VOYAGE AND RETURN
Photo by Pat McDonald
COMEDY
Photo by Lidya Nada
Why do we tell stories?
Why we tell stories
- Central to human existence
- Common to every known culture
- Recognizable patterns to find meaning
- Make sense of our world and share our understanding
The internet has made it immersive.
Photo by Joshua Sortino
Feel, Know, Do
A Storytelling Exercise
Feel
- How do I want my audience to feel
- Connects using storytelling
- Choose words, sounds, or images that inspire feeling
Know
- What do I want my audience to know
- Provides information and perspective
- The average human attention span is only 8 seconds
Do
- What do I want my audience to do
- Gives a call to action
- Creates a feeling of satisfaction
