Social Persuasion
The third source, social persuasion, has the potential to influence collective efficacy when groups are encouraged by credible and trust- worthy persuaders to innovate and overcome challenges. The more believable the source of the information, the more likely are efficacy expectations to change (Bandura, 1977). Adams and Forsyth (2006) noted that social persuasion “depends on establishing norms of open- ness, collaboration, and cooperation” (p. 631). Social persuasion at the collective level consists of members of the school staff persuading other teachers that they constitute an effective team. Goddard et al. (2000) noted that the more cohesive the faculty, the more likely they are to be persuaded by sound arguments.