week 4 - social media content

Content Agenda

• Why is content king?
• Types of Content
• The 5 W's of content
• Themes
• Ideas
• Distribution

CONTENT IS KING (or Queen)

Search and Social

Social Media Managers ARE Publishers

Think of Each SM Channel as a Publication

Your Content is
YOUR Connection

Types of Content

Blog Posts

Press Releases

How-To Guides

Infographics

Photos, Videos,
Live-Streaming,
Presentations

More Types

• Case studies
• White papers
• Illustrations
• Statistics/Studies and Reports
• Reviews
• Your brand's story

The 5Ws of Content

WHO?

It’s not about you, it’s about them.

WHAT?

It’s what they care about, not what you are selling.

WHERE?

It’s where they are hanging out.

WHEN?

It’s when they want it.

WHY?

Purposeful, Inspiring, Newsworthy, Helpful

SM Editorial Calendar

Social Media Managers can't live without one!
(Editorial Calendars)

Theme out months, weeks or even days.

Leave room for breaking news.

Timing

The best time to share content is when your audience is most likely to be there.

Morning, Noon, Evenings, Weekends

Organic Content Distribution

FREE: Blog Posts,
Social Media Posts,
Media Coverage

Snapchat Stories

Paid Content Distribution

Facebook Promoted Posts, Twitter Ads, LinkedIn Ads, Instagram Ads

Takeaways

Quality content can make it or break it for social media.

Be sure to test and pick the best type of content that works best with your audience.

Take a journalistic approach and write like a reporter.

Be a content curator.
Find content your audience wants.

Organize content with an editorial calendar that can be shared and collaborated with teams.

When publishing social media content.
Think Organic + Paid

Use Social Media Content Management Tools, OR combine a few to get the best results

Now you try it!