Design Thinking

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The 3 Spaces of Design Thinking

• Inspiration
• Ideation
• Implementation

Wicked Problems

• No right or wrong answer
• Unlimited options and directions
• Multiple possible answers
• Perspective of creator counts
• Contingent on other problems
• Trial and error optimal
• Responsibility of the creator

What about the user?

User Research

Know Thy Users

Research considerations

• Understand what you want- motivations or just reactions?
• Benefits and limitations
• Sampling
• Reliability and validity
• Research methods

Sampling

• Random cross-section of a population

Reliability

• Same results repeatedly
• Not necessarily true

Validity

• Are you studying what you think you are studying?

Attitudinal research

• Surveys
• User interviews
• Focus groups

Behavioral research

• Contextual inquiry
• Walk-throughs
• Journey maps
• Cultural probes

Participatory Design

• Card sorts
• Cognitive maps
• Rapid prototypes
• Reverse guided tours