PRESENTATION OUTLINE
Who Invests in Great American Cookies?
Like most franchisees, investors in Great American Cookies want the chance to become more independent and shape their own destiny in a way that allows them to tap into an established brand, proven training programs and nationwide advertising networks.
That said, investing in Great American Cookies is anything but generic. Why? Well, one reason is that Great American Cookies has been creating fresh cookies in each of their locations for nearly two generations, and another is that unique franchisees make every new franchise location special.
Topics of Discussion:
- The Kinds of Investors Great American Cookies Attract
- Willingness to Learn … and Experiment
- Dedication to Customer Service
- Aspirations for Multi-unit Ownership
- Hiring a Franchise Manager
1. Great American Cookies attracts goal-oriented franchisees with a track record of success who come at food franchising with an open-minded attitude that always puts the customer first.
2. Open-mindedness means being willing to experiment with brand-new kinds of cookies, brownies and ice cream cakes while staying true to a tradition of sugar cookies and original chocolate chip cookies. The motto at Great American Cookies is “sharing the fun of cookies,” and Great American Cookies franchisees typically love the chance to put a smile on someone’s face and turn their day around. Curious or aspiring franchisees to the Great American Cookies franchise learn as much as they can initially in Great American Cookies’ training programs, and then draw on the ongoing operational support throughout their franchising journey in order to further streamline their Great American Cookies franchise location.
3. And on that note, Great American Cookies franchisees usually have great customer service skills and are really attuned to the customer experience.Some franchises have taken to automating their customer feedback. At Great American Cookies, we believe in finding out the evolving preferences of our customers more directly — by asking them what’s working and what’s not! These include things like enjoying a better reputation and bringing in far more word-of-mouth referrals; increasing your loyal customer base; experiencing more sales and brand loyalty; and ultimately enhancing your location’s sales. Pardon the pun, but that’s definitely a recipe for success.
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
