Social Storytelling

Who am I?

• B.A., English and Judaic Studies, UC
• M.Ed., English and Education, Xavier
• Educational publisher turned blogger turned tech marketer... turned consultant
• Teacher (Girl Develop It, UC)
• OTR Resident & French Bulldog Enthusiast

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What is storytelling?

Connecting with people.

Gaining insights by how the react & engage

Create a fan or customer-- for life.

How did we used to do it BS

"Keeping Up with the Joneses"

TV, Print, Billboards, Mail

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What do you think about this ad?

How do we tell stories now AS?

Modern ads identify with YOU as a consumer.

Individual Targeting

Stories from "Real People"

Humanizing Brands

Wendy's

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Which brands do you follow on social media? Why?

What makes you want to buy something?

What's the best storytelling you've seen?

Questions?