Learn to create video people will by llukitsch

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Learn to create video people will

Published on Sep 26, 2016

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PRESENTATION OUTLINE

Create video people will

will watch, love and share

OBSCURE

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OBSCURE

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Commonplace

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Understanding

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COMPLICATED

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Good ideas NEED MARkeTING

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inspire change

in ways of seeing, ways of behaving

Photo by Carlos ZGZ

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STEPS TO GET
AWESOME
RESULTS

Photo by NASA's Marshall Space Flight Center

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BONUS

GREAT STORY IDEAS

Photo by Mike Bowler

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AGENDA

5 Roadblocks

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AGENDA

5 Roadblocks
5 Steps for Success

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AGENDA

5 Roadblocks
5 Steps for Success
Video on Purpose

Photo by hjl

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AGENDA

5 Roadblocks
5 Steps for Success
Video on Purpose
BONUS: One question for a great story

Photo by hjl

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AGENDA

5 Roadblocks
5 Steps for Success
Video on Purpose
BONUS: One question for a great story
Q&A

Photo by hjl

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Watching, loving, sharing

what gets in the way of your audience

Photo by Old Sarge

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4 MISTAKES

Your audience doesn't watch video
Your video has to be short
Quantity is key
Facts change beliefs

Photo by B4bees .(2m views)

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WATCH

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MY AUDIENCE ISN'T REALLY WATCHING

MISTAKE #1

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YouTube #2 Search Engine

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Video is not just for the web

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short changing your audience

MISTAKE #2

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NOt every message

fits into 6 - 15 seconds

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LENGTH DEPENDS ON CONTENT

and platform

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LOVE

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QUANTITY OVER QUALITY

MISTAKE #3

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ONE STRONG PIECE

Photo by Simon Greig Photo

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Thought leadership piece
Answer a question

Photo by protorio

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CREATING CONTENT
MAPPING YOUR MESSAGE
WITH YOUR AUDIENCE'S INTEREST

Photo by Will Scullin

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Prioritizing facts over story

ROADBLOCK #4

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Best videos take your audience on a journey

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AVOID TOO MANY FACTS

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YOUR GOAL

CREATE A POINT OF CONNECTION

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VIDEO THAT CONNECTS

5 STEPS TO CREATING

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5 STRATEGIES

Clarify your audience's transformation
Understand your audience
Define your pathway to engagement
Build your point of connection
Get your video in front of your people

Photo by Rosmarie Voegtli

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DO THIS FIRST

BEFORE YOU TURN ON YOUR CAMERA

Photo by HckySo

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YOUR GOAL

HOW TO TRANSFORM YOUR AUDIENCE

Photo by bareform

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ELEMENTS OF TRANSFORMATION

Your Audience's Beliefs
Your Audience's New Belief

Photo by Hannu Salama

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WHO IS YOUR AUDIENCE
What do they believe?

Photo by Chapendra

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WHO
Fears, Desires, Assumptions

Photo by MarioMancuso

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WHAT ARE YOUR PRIORITIES
What do you want this video to accomplish?

Photo by Matthias Rhomberg

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ADDITIONAL QUESTIONS

What worries your audience?
What do they believe that you know is incorrect
What does your audience think they want?
What do they long for?

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What do you want your audience to believe after watching your video?

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AUDIENCE

URBAN TRANSPORTATION PLANNERS

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GOAL

FIND ALTERNATIVES TO THE CAR

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BELIEVE TODAY

PLANNING FOR SUSTAINABILITY - DIFFICULT

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TRANSFORMATION

PLANNING FOR MOBILITY IS A NECESSITY

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AUDIENCE

PARENTS AND TECH LEADERS

Photo by Utah State Library

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GOAL

RAISE FUNDS FOR NEW BUILDING

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BELIEVE TODAY

WILL KIDS BE PREPARED FOR THE JOB FORCE?

Photo by Laurence Vagner

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TRANSFORMATION

SOFT SKILLS ARE NEEDED, NEW CLASSROOMS PROVIDE THEM

Photo by wocintechchat.com

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IF YOU ARE CONFUSED

Photo by Dean Hochman

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YOUR TRANSFORMATION

Photo by Helgi Halldórsson/Freddi

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YOUR AUDIENCE

HOW TO REACH THEM

Photo by diathesis

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FACEBOOK

Photo by Patrick Hoesly

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INSTAGRAM

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YOUTUBE
YOUR WEBSITE

Photo by milos milosevic

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ENGAGEMENT

DEFINE YOUR PATHWAY

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CALL TO ACTION

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one main action

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next step...

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CONNECTION

FIND YOUR POINT OF CONNECTION

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Painful
Pleasurable
Surprising

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NO INTRODUCTIONS
No one cares about you, until they care

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Share your thoughts

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WATCH

OUTREACH, OPTIMIZE, ORGANIZE

Photo by Peter Fasano

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LAUNCH STRATEGIES

Send to your newsletter
Post on your site
Outreach
Thumbnail & Copy
Backend Optimization

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Photo by Ardinnnn :)

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website

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outreach

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BLOGGERS

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optimization

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impact

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DESIGN

YOUR STORY
YOUR LAUNCH STRATEGY

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Video on purpose

The program

Photo by db Photography | Demi-Brooke

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Video on purpose

WHAT IT IS

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Video on purpose

HOW IT WORKS

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Video on purpose

WHO IT"S FOR

Photo by John Twohig Photography

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"Make an impact with online video"

www.globalperformancemedia.com/impact

Photo by HoangP

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BONUS

ASK THIS ONE QUESTION

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why?

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Q&A

Photo by kristarella

Slide Notes