Own Your Story Online: Reputation Management 101

Published on Aug 14, 2018

Every small business owner in Austin and Dallas has a story, but so few tell it properly. Whether you realize it or not, if you don't own your name and service keyword, Google tells someone else's story to your prospect when they search.

I talk about this briefly in this deck, and you can find out more info on my website at Frontburner Marketing.

PRESENTATION OUTLINE

Kyle Bailey, Frontburner Marketing

What are YOU Marketing??

2 Words

Photo by Gatesee

YOUR STORY

Photo by Luna*--

Owning Your Story Online

Photo by mkhmarketing

7 Ways To Own Your Story

Photo by Monceau

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  • Blog
  • Image Optimization
  • REPURPOSE!
  • Citation Roll Out
  • Local Involvement
  • Be Social (strategically)
  • Website with your name + local geo
Photo by Jeremy Bishop

Blog

Your Online Real Estate, and Foundation
Photo by RBerteig

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  • 5-7 Keywords
  • Use your name
  • Use local demo
  • Point back to your blog from off-site
  • Share everywhere
Photo by Billy Huynh

Image Optimization

A Picture's worth a Thousand...Reputations?

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  • USE TONS OF PICS!
  • USE THIS EVENT!
  • URRRBODY TAKE A SELFIE!
  • Use your name
  • Use your local demo
  • Don't scam it, use your name and your friends' names
Photo by Jeremy Bishop

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  • Add meta data to each pic
  • Caption pics
  • Group Pics
  • Picture Videos
  • Video Channels
Photo by *nacnud*

REPURPOSE!

The Secret to Deploying Tons of Content

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  • Group Testimonials
  • Explain Testimonials
  • Gather FAQ, Explain
  • Get answers from local experts
  • USE YOUR NAME, LOCAL DEMO
Photo by Caneles

CITATION Roll Out

Lots of work, Boring

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  • Make sure they are not spam sites
  • The easiest way to screw up your local SEO
  • Google is Godzilla, the rest are the tiny lizards
  • Google My Business page, fully optimized
  • Info has to be perfect
Photo by Robert Scoble

Local Involvement

Photo by adactio

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  • Chambers (see what I did there?)
  • Ribbon Cuttings
  • Charities
  • Put the word out for others, mention your name

Be Social

(strategically)
Photo by fredcavazza

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  • Curve of Value
  • Know your Audience
  • MEASURE effectiveness
  • Do a lot, do a little, but
  • DO SOMETHING
  • Be consistent, add value
  • NOBODY DOES THIS

Step By Step

  • Plan to go
  • Where is it?
  • Anything attention-grabbing? Jump out?
  • 30 second selfie video (NOT PERFECT)
  • Pics before, pics during, pics after
  • Give the venue a kiss
  • Your blog is the hearth and home

Core Ideas for this activity:

  • Social Media is the smell of woodsmoke
  • Your Blog is hearth and home, permanent
Photo by AbsolutVision

Kyle Bailey, Frontburner Marketing