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Outdoors Unlimited

Published on Nov 21, 2015

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PRESENTATION OUTLINE

1.

OUTDOORS UNLIMITED

"GO OUTDOORS" CAMPAIGN
Photo by wbeem
2.

Goals

  • Increase revenue by $50,000 in one year
  • Increase long-term consumer base 
3.

Research Highlights

  • 50% Revenue from Rentals
  • $6,000 Annual Ad Budget
  • 10% Awareness Among Freshmen
  • 20% Awareness Among Sophomores
4.

Effective. Simple. Affordable.

Photo by Sergiu Bacioiu
5.

Key Targets

  • BYU Freshmen
  • BYU Upperclassmen
Photo by Pierre Mallien
6.

Go Outdoors

Photo by Warhanek
7.

Freshman Free Gear Days

Photo by blentley
8.

Social Media

  • Facebook
  • Twitter
  • Instagram
Photo by arbyreed
9.

Budget

Photo by • ian
10.

Evaluation

Photo by mattfoster
11.

Effective. Simple. Affordable.

Photo by blmiers2

Jon Uland

www.jonuland.com