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Ouro Verde

Published on Nov 18, 2015

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PRESENTATION OUTLINE

CRIA + OURO VERDE

3 FOCUSES

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20% OF THE GLOBAL MARKET

RUNNER UP: CHINA @ 15%
Photo by Marxchivist

+SWOT+

STRENGTHS/WEAKNESSES + OPPORTUNITIES/THREATS

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Photo by jmarconi

LOCAL COMMUNITIES PROFIT

Photo by Breno Peck

BRAZIL NUT TREES

SYMBOL OF THE AMAZONIAN ECOSYSTEM
Photo by CIFOR

OPPORTUNITIES

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Photo by Neal.

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More trends:
Allergy aware
Omega 3
Anti-cancer
Anti-diabetes
Preventative healthcare in food not meds
Heart healthy
The pros of snacking
Photo by ecstaticist

SUPERFOODS

Blueberries
Nuts
Cacao
Freekah
Kale
Wheatgrass
Gaga
Kombucha
Acerola
Turmeric
Alkaline based foods
Coffee Berry
Cashew juice
Mate
Guarani
Photo by Flickred!

WEAKNESSES

COMPETITORS

Note the failure of Kettle

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WHO?

POTENTIAL TARGET MARKETS

ALTERNATIVE ATHLETES

Photo by Le Singe

WHY ?

TRADITIONAL SPORTS

Photo by luipermom

MILLENIALS

Photo by *vlad*

KIDS

#
Photo by _Dinkel_

WHO ELSE?

COMPANIES TO WATCH

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MAMMA CHIA

Photo by cleber

AVENUES

RETAIL + EVENTS

EVENTS

Photo by Haags Uitburo

B2C

Brokers add 5%
Photo by Bravo_Zulu_

EXPLORE

CREATING THE PULL

OTHER CERTIFICATIONS

Photo by Sudhamshu