Otis Spunkmeyer background
Published on Nov 18, 2015
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PRESENTATION OUTLINE
Otis Spunkmeyer background
- Founded by Ken Rawlings in 1977
- Named coined by his 12 year old daughter
- By 1983, Otis had expanded to 20 stores
- To meet the demand, they shifted to frozen, pre made foods
- Products include pre made cookie dough, muffins and other pastries
Photo by SteveR-
background con.
- When Otis became more popular, Rawlings quit his day job to run the company
- Ken created to delivery program to make his products more available
- By the 90s, thousands of people demanded the frozen cookie dough
Roles of enTrepreneur
- Innovator-Rawlings shifted to frozen, pre made dough
- Spark Plug-Rawlings personally ran the company
- Strategist-He made the decision to shift to wholesale foods
- Risk Taker-He left his day job to run the company
Photo by ginnerobot
Characteristics of entrepreneur
- Rawlings was ambitious because he started a entirely new franchise
- Rawlings was confident he would succeed because of the market demand
- He took risks by quitting his day job for his new business
- Rawlings personally worked in the kitchens for years
- When the market slowed, he switched to pre-made dough as his main product
Photo by ginnerobot
Characteristics (con.)
- Rawlings showed organization by creating a system for delivering goods
- He motivated his workers after he opened his twentyth store
Photo by fortuneless_cookie
Sources
- "Our Story." Otis Spunkmeyer/ Cookie Dough/ Muffins/ Foodservice/ Fundraisers. N.p., n.d. Web. 18 Mar. 2014.
Photo by aresauburn™
